When is a “Silkener” Not a “Silkener?”

I got an e mail from a reader recently, regarding Miss Jessie’s Stretch Silkening Creme. “How is this not PERM or TEXTURIZER (perm by another name)?!?” I see where the reader could think that — after my interview with Titi Branch of Miss Jessie’s, wherein she explained what the controversial “silkener” treatment was (sodium hydroxide, […]