When I had my amazing Aveda hair experience last year, the response was enormous!

I heard from so many readers who had no idea that Aveda catered to our hair’s particular needs, and so many who had been skeptical that Aveda could do black, natural hair right. I’ve even heard from some of you who subsequently made Aveda appointments of your own – some of you were surprised and delighted, others not so much. HOWEVER – I’m happy to let you know that Aveda is doing everything it can to cater to us. And their efforts begin anew this week with a model call in NYC!

So if you’re reading this, and you live in the Tristate area and you want to get your hair done, Aveda style…this model call could be PERFECT for you!

Here’s the model call info from my amigos at Aveda:

Needed: Black/Ethnic models with all hair types for a test of professional salon brands of shampoo, conditioners/treatments and styling products on January 24th in New York City. There is particular interest to insure that we have a good representation of hair of African descent – both chemically treated and virgin (no weaves, wigs, braids or dreads). Professional stylists’ will be assessing the performance and appropriateness of the products for black/ethnic hair.

Here are the details to participate:

An open model call will be held on Friday, January 21 from 5-7 and Saturday, January 22 from 10-12 at the Aveda Advanced Academy (20 Vandam Street New York, NY 10013). Model hair will be assessed for acceptability for the test. It should only take a few minutes.

If selected, models need to be available for a 2 hour block of time on Monday, January 24th. Available time blocks are 9am – 11am; 11am – 1pm or 2pm – 4pm.

At that time your hair will be shampooed, conditioned/treated and styled by a professional hair stylist. There will be no hair cutting, chemical service or coloring as part of this test.

Models selected to participate on January 24th will receive a goodie bag of Bumble and Bumble, Aveda and Ojon products for their time valued at $300.

If you have any additional questions, please e mail tminette@aveda.com.

If that sounds up your alley, go forth and audition! Please keep me posted on your experience. Good luck!

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Andy says:
January 17, 2011, 9:18 am
very tempting! I may have to make a trip from the DMV to the NYC.
gs says:
January 17, 2011, 10:44 am
Would love to see some before and afters from this event! I'm curious to see what Aveda is working with as well. Never tried any of their products, but its intriguing that they are taking this step to showcase what they can do. If their products/stylists are worth their salt, I'd hexpect to see some hype and healthy hair in all textures - including 4c. Definitely a step in the right direction.
Jade says:
January 17, 2011, 11:27 am
We need to support black businesses FIRST
Moni says:
January 17, 2011, 11:37 am
I've used their products before and I actually considered going to them to see about hair rinses since they use more plant based products and I'm allergic to dye (I cannot deal with the grey hairs). I'll be there! Thanks for info!
Melanie says:
January 17, 2011, 11:39 am
this is right up my ally. I have used their products in the past (the elixir leave-in conditioner was my go to product until they stopped making it!!!) I have also gone to the Aveda Institute for a cut and style. The student was overwhelmed with the amount of hair I have... but it's a school and they are teaching... so if by me going down there to be a model helps the students learn about my hair type, i'm all for it.
rebecca says:
January 17, 2011, 1:16 pm
Is there a minimum age you have to be? :o
Jess says:
January 17, 2011, 2:50 pm
I'll sing Aveda's praises! When I was transitioning my stylist was at an Aveda salon and used their products. She introduced me to steaming treatments and using essential oils in addition to using their products to give me a wonderfully healthy head of hair. I miss her! I'd say that anyone who has the chance should take it!
Tafari says:
January 17, 2011, 3:49 pm
Wow, did they really say dreads?
roseofsharron says:
January 17, 2011, 4:40 pm
hummm.. i'll have to check this out!
Dori says:
January 17, 2011, 4:48 pm
I used Aveda only once when i visited a salon in London. My hair felt great after the cut and style, i really liked it. The problem is i really don't know what to use and how, as it is really difficult to get someone decent over here (germany) who knows about black hair.
naijamodel says:
January 17, 2011, 10:29 pm
I was really excited for a second. But "no dreads"? Uhm... And locks are a GREAT representation of hair of African descent. *Beyonce hair flip*.
Clarabela says:
January 18, 2011, 12:43 am
I was also a fan of the elixir leave in conditioner. I went to Aveda for hair colors and cuts until my stylist moved to another salon.
Rainy Day Diva says:
January 18, 2011, 9:45 am
I had no idea they made products for natural hair. I'm looking forward to checking this out. Thanks!
Jay says:
January 18, 2011, 11:41 am
I have sent my interest email...And I will be there! Looking forward to it. I will keep you posted
Adrienne says:
January 18, 2011, 12:51 pm
I have actually tried Aveda's Be Curly produts and they worked really well in my hair. The smelled amazing and left my hair feeling extremely soft. Two thumbs up for Aveda! :)
LOLBeauty says:
January 18, 2011, 9:37 pm
I definitely will be checking this out!
YaHighness says:
January 19, 2011, 7:50 am
Thank you for this post Bella :) I will be attending this casting.
Maya says:
January 21, 2011, 12:02 pm
NOOOOOOOOOOOO! I so wish I could do this! One of those times that attending college gets in the way :-C
Ameria says:
January 22, 2011, 7:11 am
I have used Aveda products for years. I have used their Brilliant line of products with the Be Curly line. I have always had natural hair, and for the past 16 years of styling my own hair. I would recommend all ethic women not to be afraid and not to be unbelivers. Aveda products are great for ethnic hair. It has unbelievable moisture for the hair. I have had extreme growth in the past ten years.
Lioness says:
January 22, 2011, 8:32 am
thanks for the head up. i went last night for the casting call and was selected to return for this coming monday. i'm curious to see what they're looking to do and how they intend on doing it. i've used their body products in the past and enjoyed them but admit to not thinking of them for natural hair care. we'll see what monday brings. i have a feeling they may open my eyes to other options. even better, i LOVED, you hear me, LOVED seeing so many representations of "ethnic" natural hair there. all styles and hair types were there in abundance and it's not often that i see more than 4 heads of natural hair in 1 setting so woot woot! having grown up with dark and lovely being the first thing you did when you hit junior high as de rigueur, it's been a process for me to leave that idea behind. so when i see a generation behind me coming to acceptance (including my daughters) way sooner than i ever did is so wonderful. sorry so long :-)
Simone says:
January 22, 2011, 11:47 am
I attended this morning and was selected, im really excited to see what will happen monday as well. I got there first thing at 10 so there was only about 8 people there, they eliminated a few people quickly i suppose because they already chose what they needed a majority of on Friday. I will be posting before and after pics on my twitter page. @lovepeaceOM
TamTamm says:
January 22, 2011, 4:02 pm
I should check it out. I work a block over from Aveda on Varick.....
Kali says:
January 22, 2011, 10:33 pm
I was there too, got selected (i was the 1st one there)...but just got an email saying "nevermind" lol. *Womp* just requested you on Twitter (@RhythmKali), hope it goes well for you!
Melanie says:
January 24, 2011, 1:17 pm
i went in for the call on friday evening... got there a little after 6 and was turned away because they'd already had such a large response!?! please keep posting stuff like this! And i agree with Lioness above - it was GREAT to see so many natural heads in one place. inspiring!
Melissa says:
January 25, 2011, 10:23 am
I had a wonderful time. The atmosphere was fun, the staff, the stylists were awesome and it was wonderful to see a true, genuine interest in how better can the products service a myriad of hair textures, types and styles. Fatima from MN did my hair and I left out of there feeling exactly as she termed it: looking grown up and sexier! A big thank you for the parting gifts. I've always wanted to try a lot of their products but often times the budget doesn't allow for full purchase try outs and often times a sample will give a hint of what's to come. Thanks to gift and Fatima, I can't wait to play in my own hair. I'm feeling inspired. Thanks again Bella and btw, your name was definetly mentioned.
Sherrie says:
February 1, 2011, 7:09 pm
I'll support any business that's going to do right by me. Remember, black salons have screwed us over with their perm, weave mentality and where has that gotten us!
Kry says:
February 5, 2011, 7:42 pm
Here here Sherrie. I agree.
Kim says:
August 3, 2011, 12:37 pm
I agree that we need to support black businesses first. Corporate america makes billions off of us.
drosa75 says:
January 29, 2012, 1:18 pm
avoid at all costs... Aveda has been trying to draw in ethnic business and even had a casting call for african americans and people in general with ethnic hair.. I called and spoke with christina at the salon and she assured me that they would have no problem "doing" my daughters hair. Long story short they burned and damaged my daughters natural hair and when we stopped them midway and began to complain...they proceeded to tell us that ther person who does that type of hair called out.. First of all, hair is hair..when I walk into a salon in upper manhattan owned and operated by a dominican woman..she whips and flips both of our textures with the same rollerset process...hair is hair... I wanted to give my daughter a new and upscale experience...one where we dont have to sit in the salon for 10 hours..not worth it. furthermore why would you even attempt to do her hair if you were not comfortable..that is just unprofessional and morally wrong.. they maybe able to do straight hair/wavy hair but the fact that they chose to decieve us and especially a 13 year old girl who is trying to find her natural beauty and not try to conform to societies idea of beauty, is detestable... stay away if not for your hair sake but for the sake of principle
"apollo beach home bargain" says:
January 10, 2014, 2:07 am
Oh my goodness! Awesome article dude! Thanks, However I am encountering troubles with your RSS. I don't understand why I cannot subscribe to it. Is there anybody else getting identical RSS issues? Anybody who knows the answer can you kindly respond? Thanx!!


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