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By: Tiffany Mon, 09 Jan 2012 21:48:08 +0000 @njones and @afrobella: Thank you for your insight. It is definitely useful and eye-opening. Before talking with someone in marketing, I was not really aware how ads get created and marketed in the first place. Your comment only confirms and adds on to what he said. I mention this because 1) my blog is dedicated to advertisements and commercials with natural hair, and I’m trying to familiarize myself with ad generation from start to finish and 2) I don’t know that people outside of the industry are really aware of how things work, as you put it.

By: Nikki Thu, 08 Sep 2011 08:14:15 +0000 It was really neat, and needed post. Something really wrong is seems to be going on in the marketing industry. This post explains it really well.

By: Shiraz Tue, 06 Sep 2011 04:40:42 +0000 Bella, thank you for pointing out the commonly overlooked fact that this happens ALL THE TIME. I listened to another commentary on this very ad a few weeks ago (by The Young Turks) and their analysis was far too objective. At this point, apologizing after the fact is not enough. Ad agencies and their clients need to draw the line and understand that for every campaign that crosses it, they lose another thousand (or million) customers.

Oh well, I never liked Nivea anyway.

By: Oneika Mays Sat, 03 Sep 2011 18:56:13 +0000 I have to agree- the ad was in bad taste, but I don’t think it’s overt act of racism. I think there are much worse offenses that we see. What really needs to be addressed is how many people of color actively sit at the table when these go to print. And more importantly- what do these folks say? Are they the voice of reason? Or are they content to let such ads run… It’s important to keep these dialogues open as well as making sure we are keeping our eyes on the collective prize.

By: ben Thu, 01 Sep 2011 22:43:22 +0000 Bella, I am somewhat offended – but not surprised – and likewise I am tired of this disrespectful cycle you describe. We are offended and we react and then we get the proverbial apology.

But I might add we have much bigger fish to fry.

If I would have my druthers, we would stop being so reactive and become a more proactive – wealth building – people.

The day we economically mobilize our dollars will be the day we will have the clout to not be offended in said fashion.

By: Dee El Mon, 29 Aug 2011 00:03:01 +0000 If you think it’s bad in the States, come to Japan!!

By: Mszariyah Thu, 25 Aug 2011 22:47:04 +0000 •To those that advertise ignorance… Just a note with an answer wrapped in it: I love the skin I’m in. It is not a disease, ailment, or malfunction that must be dealt with or re-civilized. It is not a hand I was dealt, it is the hand of my Wonderful Creator at work. It is the skin of an articulate, educated, and compassionate woman of color that prefers to be no other color. If given the choice; after looking at my life my struggles and the somewhat harsh complexity of my heritage, as if lives were a Macy’s catalog… I would still choose to be… “Black Like Me”. An Enigma I am, Yes, so if you don’t get what hurts me that’s your business, but do not disrespect my pain with your ignorance.