Comments on: Sam Fine + Fashion Fair. What Are Your Thoughts?

By: Louise

Louise — Sat, 03 Dec 2011 17:53:22 +0000

Mr. Fine, I am excited for the opportunity you have to take Fashion Fair to the next level. I am sure your skill and expertise will propel the Fashion Fair brand to the “Luxe” brand it should be.

I am, however, disappointed for myself. While this admission will certainly date me, I will admit that I have been using Fashion Fair for the last 25 years. Fashion Fair Perfect Finish, oil free, Brown Blaze is/was the only formula that was able to provide the coverage I needed to deal with my particular skin issues.

Being a loyal Fashion Fair customer, I have tried the products with their new formulas….they just do not work for me. Over the years I have tried almost every brand there is…and the old Brown Blaze was my best option.

Why did the revamping of the formula change the way the product provided coverage?

By: Anita

Anita — Mon, 26 Sep 2011 15:07:40 +0000

I remember the first time I applied Fashion Fair to my face. It was June of 1974 and it was a hit for so long. I switched only when I couldn’t find my shade and my lifestyle changed to healthier products. I hope that Fashion Fair jumps on the no parabens, healthier options band wagon and amps it up for applying makeup like MAC does!

By: Lisa

Lisa — Wed, 07 Sep 2011 15:41:09 +0000

I’m sure I’m like the majority of women in our 30s+ who haven’t touched FF since MAC came on the scene. I think FF missed a HUGE opportunity by not updating their products when newer, fresher, trendier competition was on the horizon.

Its sad when you walk past a FF counter and they have one or two customers and the NARS/MAC counter is buzzing with people waiting to throw our dollars down.

Hopefully Sam Fine can give this dying brand some new energy and consumers. Good Luck:)

By: lynn

lynn — Tue, 06 Sep 2011 21:25:37 +0000

I’ve been wearing Fashion Fair for over twenty years. I wore liquid, and cream to powder in the color tender. Now, I wear Fashion Fair’s stick foundation in latte, which I believe is a new color. It doesn’t have red in it, and it is fabulous. I am so excited to hear that Sam Fine is joining Fashion Fair.

By: Kezia

Kezia — Sun, 04 Sep 2011 04:45:05 +0000

I know that Mr Fine will produce amazingness as Fashion Fairs’ new Creative Director of Makeup! Love him!!! xo

By: Goddess8281

Goddess8281 — Thu, 01 Sep 2011 06:43:23 +0000

This is definitely a breath of fresh air. I hope Mr. Fine can turn FF around. That line was created for US and it would sadden my heart to see it die.

By: Sherry

Sherry — Thu, 01 Sep 2011 01:43:48 +0000

Well, I just hope the powers that be at FF listen to Sam’s advice and direction. I worked at Johnson Publishing Company back in the early 90s and I didn’t like the snootiness and coldness toward temp office workers. Not to mention the office’s decor/carpenting was still stuck in the 70s and it was time for an overhaul and Mr. Johnson & Mrs. Johnson were still alive and in charge and their daughter, Linda was just getting her feet wet into the business.

By: Dee Dee Russell

Dee Dee Russell — Tue, 30 Aug 2011 11:39:05 +0000

It’s a perfect fit and CONGRATULATIONS to Sam Fine for this great position.

Fashion Fair was the first makeup line that I bought and I was very proud to be supporting a Black company.

I see him bringing Fashion Fair back to it’s glory days … those bombastic gift-with-purchases… Pure Plum lipsticks, omg – and those teeny tiny spray perfume bottles!

Sam Fine is gonna turn FF *out*! It is gonna rock so hard, I’m very happy about this, cause he can beat the face. I know his colors are going to be beautiful, I will go crazy with his nude collection… it is very exciting!

And it must be said… I do think that FF will stay true to their core consumer and not pull a ‘Carole’s Daughter’

By: Mickey

Mickey — Sun, 28 Aug 2011 14:45:36 +0000

Very interesting news! I will still buy FF occasionally, just because. I miss the gift w/purchase though. Looking forward to seeing how this will improve the presence of FF in dept stores again.

By: crystal g.

crystal g. — Sun, 28 Aug 2011 05:03:16 +0000

EXCITED! Fashioin Fair has been around for a while but i could never get with their makeup. I hope Sam Could turn their whole market around- maybe into a more Afroish Bobbi Brown or Mac… im just excited for him and the company!