Every brand has them – the best sellers, the tried-and-true items, the products they’ve been making for the longest because the people keep coming back for more. In the biz they’re known as hero products, and beauty brands strive to cultivate and maintain them. What makes a product a hero product? Consistency. Quality. It has… read all

What are the beauty rules you were taught early in life? I realize now that so many of mine were all wrong – or at the very least, wrong for me. For years I believed everything I read in magazines. I thought the models really did have lashes that full and that long. I thought… read all

When I first opened my eyes to the world of beauty and makeup and possibility that I too, might be an attractive girl in my own right….there was the makeup of Billy B to guide me. In case you don’t know, the celebrity makeup artist who today is beloved for his work on RuPaul’s Drag… read all

Bellas, question time – how often do you clean your makeup brushes? C’mon, you can tell me! Here’s my embarrassing, shameful but true confession…I don’t clean my makeup brushes nearly often enough! I use them daily and I’m honestly embarrassed to tell you how often I take the time to deep clean my makeup brushes… read all