In business, buzz and marketing can work in the favor of one brand over another. Sometimes a brand can be doing the best they can and producing perfectly amazing products, but for some reason that shine, that glow-up, that buzz remains elusive. In the hair and beauty world, this is where I come in…. read all

  My friends in Florida make me laugh around this time of year. “OMG, it’s 50 degrees,” one of them lamented on Facebook this week. At one time, I might have said the same kind of thing. But right now in Chicago, it’s 30 degrees and the inevitable slide into winter has begun. It’s cold,… read all

The natural hair market has come a LONG way and it’s growing every day! Remember when you could only buy certain products online, or special ingredients at some hard to find natural health store? Not anymore! Now you can roll up to Target, CVS, Walgreens, or Whole Foods and find products in the aisles that… read all