This has been quite a week for a new muppet on the small screen!
The Sesame Street natural hair muppet has been blogged about EVERYWHERE. On my Facebook page she stirred up controversy – The Fashion Bomb blogged about the dissenting opinions here, and the Hey Bella Blog expressed some concerns as well.
But for the most part, the response has been overwhelmingly positive! Case in point: the BRILLIANT I Love My Hair/Whip My Hair mashup that you’ve probably seen EVERYWHERE online now.
SO awesome! I wish Willow Smith would appear on Sesame Street to do the song with her in person!
We know more about the origin of the song and message now – Sesame Street’s head writer and puppeteer Joe Mazzarino explains in an interview that the song was dedicated to his adopted daughter Segi, who is from Ethiopia. There’s more in this ABC News article as well.
Joe Mazzarino gave a longer on camera video on CNN that’s worth seeing – they address the Willow Smith mashup, the Carol’s Daughter connection, and the video’s viral popularity.
The fact that Sesame Street’s natural hair muppet became a viral hit so quickly shouldn’t go unnoticed by those in the advertising and marketing industry – there’s a great post on the topic on Kiss My Black Ads, which points out 10 things marketers can learn from this multicultural muppet. Adults love the message, but even more importantly – so do kids!!! The photo you see above is of my high school friend Annella’s daughter, Syd. Syd loves I Love My Hair! And kids like Syd are what this video and this message are all about.
I’ve been saying it for a while now – natural hair isn’t a fad or a trend, we are here to stay. I believe that the awakening has started with us grown folks on the internet, and now thanks to the natural hair movement online and in the media, more and more people are realizing the beauty of being natural. And because of what we’re doing, the younger generation will grow up with products made for them and a sense of self that their parents may have taken a longer time to grow into. I hope this isn’t the end of the road for this muppet. If Sesame Street is smart, they’ll keep her around!
What are your feelings about Sesame Street’s natural hair muppet now that I Love My Hair has become so popular?