Beauty Brand History is a new regular series here on Afrobella. We all have the brands we’ve grown up using, the brands we’ve known our whole lives. Here are memories and the true stories behind the beauty brands we love.

Think back to the first time you remember having your hair combed. What do you remember?

Vintage ad courtesy of Blue Magic

Vintage ad courtesy of Blue Magic


I remember sitting between my mom’s knees, or at my auntie’s feet. I remember a rat tail comb being used to part my hair. I remember there being a big jar of grease nearby. Almost universally – every woman of color used some kind of grease in their hair. I’m not talking about natural oils, juices or berries here. I mean GREASE, made with mineral oil, lanolin and petroleum jelly. Many of us remember that familiar jar o’ grease. And for many of us, that jar was classic Blue Magic.

Does this painting by Courtney Loveless not ring true for so many of us? It’s called Be Still. I remember this feeling all too well.

This painting is called Be Still, and it is by Courtney Loveless.

This painting is called Be Still, and it is by Courtney Loveless.

When I kicked off this Beauty Brand History series, I asked what brand most of you would like to see featured and Blue Magic was at the top of the list. You asked, and you shall receive!

Blue Magic is now 48 years old, and it remains a staple in the ethnic aisle on those lower drugstore shelves everywhere. Let me take you back to the brand’s earliest days. Via Blue Magic:

The Blue Magic brand was a fast fan favorite that was not acquired, but rather developed in house by J. Strickland & Co. in Memphis, Tenn.

The first product in the line, in 1968, was Blue Magic Pressing Oil, which originated from a high demand for something that would better serve the need of a growing style trend. Blue Magic Conditioner Hair Dress and Blue Magic Bergamot Conditioner soon followed in ‘74.

The aim of the speedy expansion was ownership’s strong desire to provide products of great quality at a great price. The thought was that people could get substantial value from 12 oz. jars of product, as opposed to their much smaller counterparts that were on the market at the time.

Now, Blue Magic Conditioner Hair Dress is the #1 ethnic hair conditioner in the country. Plus, there have been several other products added to the line.”

Vintage ad courtesy of Blue Magic

Vintage ad courtesy of Blue Magic


In case you wondered, J Strickland is the manufacturer of old school ethnic hair and beauty brands like Nadinola, World of Curls and Sulfur 8. They’ve been doing their thing since 1936. The brand began when the founder, Mr. George B. Long, borrowed $500 to start a business. White Rose Petroleum Jelly and Royal Crown Hair Dressing were some of his first products, and Blue Magic came along more than 30 years down the road.

There are many old school pomade and hair dress brands, but Blue Magic has remained among the most popular for decade after decade. Fads have come and gone, and Blue Magic has held firm. Back in the day, Blue Magic was used to press and straighten hair. Nowadays I know ladies who use it to slick down their edges and have a glossy twist-out.

The modern day natural movement is of a divided mind regarding grease, and these kinds of retro African American hair products. On one hand, the ingredients are as follows: Petrolatum , Lanolin , Lecithin , Mineral Oil , Fragrance , Green 6 , Violet 2. On the other hand, these are ingredients that have been used in hair products since time immemorial. Our grandmothers and grandfathers used these kinds of products. There are many for whom grease is still the word. And some of my favorite fellow bloggers, Curly Nikki and Folake of Style Pantry, have shared their experiences and love of hair grease. It’s a new day and we’re an informed consumer market with options galore. It’s all a beautiful thing, IMO!

What’s old is new again, and now the makers of Blue Magic recognize the need to evolve as a brand. For example, they’ve got some new products they’d like me to tell you about.

Blue Magic display

The Blue Magic 3 Step, which includes a deep cleansing shampoo, deep conditioner, and co-wash, is the newest addition to the ever-growing family. However, there are several leave-in conditioners like our Blue Magic Argan line that features Mango and Lime, Herbal Complex, and Vitamin E leave-ins that have also been added recently. In addition, our new cream line, which has non-greasy formulas, and features our Tea Tree, Olive and Carrot Oils, provides customers with several options for keeping follicles moisturized. Blue Magic is a brand that has become a staple in ethnic hair care. It strives year after year to provide the quality and value that its customers have come to expect. It labors on in its effort to constantly evolve becoming Newer, Better, and Fresher!”

So in case you don’t want to use traditional Blue Magic, you can reach for the argan oil version, or the cream remix.

So many brands in the hair business have made their debut and quietly disappeared. It takes something special to have staying power in the industry – your product has to find an audience that is looking for that kind of quality year after year. Old Blue figured that out a long time ago. Now they’ve got new products in the roster and Blue Magic is also into social media now – you can find @BlueMagicHair on Twitter, Facebook, and Pinterest. And you can check out their brand new, official site at

Thank you to Blue Magic for providing brand history info and archived ads!

What are YOUR Blue Magic memories? Also, what brand would you like to see featured next on Beauty Brand History, bellas?


Imani Dawson says:
June 4, 2014, 10:53 am
I was more of a Kuza kind of girl but I absolutely love this recollection. It's absolutely lyrical
Spinster says:
June 4, 2014, 2:31 pm
Wow. You took it way back. :-)
Tiffanie says:
June 4, 2014, 2:36 pm
Blue Magic and Dax were the only things that my mom and grandma used on me. Cold Dax on the scalp and Blue magic was our pressing grease. That thing sizzled like bacon and had me pretty in pigtails for a long time. Before things got complicated and our bodies got more full of pollution...good ole' Magic and Dax were THE beauty staple for the colored girls. Bought a jar of that stinky black Dax for some dandruff and just like history recalled in my brain...problem solved!
pets says:
June 4, 2014, 3:05 pm
I remember being between Granny's feet and she would "ringlet" my hair into many ringlets while hair was still damp. A bit of "grease" was used. Like that painting - you should advertise for similar types of paintings, stories and poems all about hair and hair combing.
Atiya says:
June 4, 2014, 4:17 pm
My favorite was Dax. I still LOVE ???????? the smell of Dax! I kind of wish I could still use it again! I may have to try it out again. Lol
Sonya says:
June 5, 2014, 1:20 pm
HairRep was the pressing grease in our family. It came in a small can. You popped the top off like a can of paint.
Sonya says:
June 5, 2014, 1:22 pm
But when I got older and starting trying other products, my favorite was Blue Magic. Both the blue and the green ones.
Cherished says:
June 5, 2014, 10:42 pm
OMG! You took it way back! My mom used Royal Crown and my grandmother used Dixie Peach. I hated that hot comb with a passion and I still do to this day. I transitioned to natural over a decade ago and only use natural oils in my locs. I love that painting! It's good to know that Blue Magic is willing to offer products to a wider customer base. I'll have to read the ingredients on their new products to see if there is something I can use or recommend to others.
hair care tips says:
June 6, 2014, 2:14 am
It's a pity you don't have a donate button! I'd most certainly donate to this excellent blog! I guess for now i'll settle for bookmarking and adding your RSS feed to my Google account. I look forward to fresh updates and will talk about this site with my Facebook group. Chat soon! says:
June 8, 2014, 1:57 am
free grocery coupons printable
just me says:
June 15, 2014, 4:56 pm
dixie peach, bergamont, long aid k-7, blue magic, and my favorite, i foget the brand but it smelled like coconut! says:
June 17, 2014, 8:57 pm
minecraft texture packs
Luma Hydrate and Luma Repair says:
June 21, 2014, 4:12 am
hello there and thank you for your information – I have definitely picked up something new from right here. I did however expertise a few technical issues using this website, as I experienced to reload the site lots of times previous to I could get it to load properly. I had been wondering if your web hosting is OK? Not that I'm complaining, but sluggish loading instances times will sometimes affect your placement in google and could damage your high-quality score if ads and marketing with Adwords. Anyway I am adding this RSS to my e-mail and could look out for much more of your respective fascinating content. Make sure you update this again soon. says:
July 8, 2014, 11:19 pm
Excellent blog here! Also your website loads up very fast! What web host are you using? Can I get your affiliate link to your host? I wish my web site loaded up as fast as yours lol says:
July 8, 2014, 11:47 pm
Generally, you have to use ? inch bolt to connect those two pieces together. These cycles range between the sort of fabric that's being washed towards the strength and duration the wash cycle needs to be at. Through the utilization of sensors plus an advanced platform, this dryer will closely monitor your clothing, that will ensure an ideal dry every time you have it. These bags are produced with weatherproof cloth and possess plastic palettes inside instead of feed corn. says:
July 11, 2014, 6:22 pm
chromium polynicotinate diabetes
Ptbout says:
July 17, 2014, 10:54 am
I'm still a Blue Magic user. I remember my mother and aunt doing me and my sisters hair on Saturdays using Blue Magic (Blue) and Dax to press and curl our hair for church on Sundays. I just start using the Coconut Oil and everyone in my house use it. Sometimes the old ways is the best way. says:
July 18, 2014, 10:03 am
I'm truly enjoying the design and layout of your blog. It's a very easy on the eyes which makes it much more enjoyable for me to come here and visit more often. Did you hire out a designer to create your theme? Excellent work!
Organic Coconut Oil says:
July 21, 2014, 5:21 am
It is really a nice and useful piece of info. I'm satisfied that you just shared this helpful info with us. Please keep us informed like this. Thanks for sharing. says:
July 29, 2014, 7:26 pm
Wonderful website. Lots of helpful info here. I am sending it to some friends ans also sharing in delicious. And obviously, thanks for your effort!
website says:
August 6, 2014, 3:23 am
Very nice post. I just stumbled upon your blog and wanted to say that I have truly enjoyed browsing your blog posts. In any case I will be subscribing to your feed and I hope you write again soon!
Sui-lin says:
August 6, 2014, 9:54 am
Thanks for sharing. Nice article written.
Sui-lin says:
August 6, 2014, 9:57 am
I don't think I am going to use this Dax product. Doesn't sound it suits me very well. Thanks for sharing though.
Jerusalem is wonderful says:
March 18, 2015, 8:27 am
Hello, i feel that i noticed you visited my site thus i came to return the favor?.I am attempting to in finding issues to enhance my website!I assume its ok to use some of your concepts!!
Elizabeth M says:
May 7, 2017, 8:00 am
I don't know when the magic began adding the chemical plant agent come round to its products but The addition of a hepatoxin to any product intended as a beauty product is negligent in my opinion. I'll combine my own petroleum jelly and coconut oil sans Coumarin- no thank you!