Every brand has them – the best sellers, the tried-and-true items, the products they’ve been making for the longest because the people keep coming back for more. In the biz they’re known as hero products, and beauty brands strive to cultivate and maintain them. What makes a product a hero product? Consistency. Quality. It has… read all

This post was sponsored by Olay, but these experiences are all mine! I’ve been living in Chicago since 2009 and at this point I’ve seen my share of winters. Some have been mild, some have been horrendous. I’ve definitely had my experiences with winter’s specific beauty and personal care issues and come to learn a… read all

Bellas, as you know by now, I love a beauty brand with a heritage. If a brand has been around for longer than 20 years, believe me they’ve figured something out. 50 years, they’re popular for good reason. And if a brand has lasted more than 100 years, that is a true testimony to its… read all