Shopping for beauty products can be overwhelming. You walk into this bright, gleaming aisle filled with brightly colored products all clamoring for attention. If you’re already a beauty fanatic, you’re probably excited to discover what’s new, hot and special for the store you’re in. If you’re a beauty newbie, you may not know where to begin. This is where I come in. I love love LOVE new products, but I totally get that overwhelmed feeling. So I’m reaching out to some of my favorite retail outlets to get the scoop!

I contacted my friends at Target to get actual, factual info on the makeup, hair care, multicultural beauty and body care products that proved to be popular among guests in 2016.  They very kindly let me know which products are popular among guests in each category! I want to give a special shoutout to Target for this, not every retailer has been as forthcoming – particularly in the arena of multicultural beauty. I like to know what’s flying off the shelves because it lets me know what’s working for others, which brands and products I’m sleeping on and what to buy and try next! Thanks for sharing this info with Afrobella readers, Target! Check it out, bellas:


PIXI by Petra Concealing Concentrate, $12

PIXI by Petra Lower Lash Mascara, $11

Sonia Kashuk Eye Couture Eye Palette, $19.99

Sonia Kashuk Hidden Agenda Concealer Palette, $10.49



OGX Thick & Full Biotin & Collagen Shampoo, $5.79

Garnier Olia Brilliant Color, $7.99

Aussie 3 Minute Miracle Moist Deep Conditioning Treatment, $2.97

TRESemme Thermal Creations Heat Tamer Leave In Spray, $3.99



Multicultural Beauty

Curls Blueberry Bliss Reparative Leave In Conditioner, $11.99

Milani 2-in-1 Foundation + Concealer, $6.99

IMAN Cream to Powder Foundation, $14.99

Black Radiance Cosmetic Highlighter, $7.99


Body Care

SheaMoisture Acne Prone & Trouble Skin African Black Soap, $4.99

Dr. Teal’s Epsom Salt Soaking Solution Soothe & Sleep, $4.89

Aveeno Skin Relief Body Wash, $7.99

Eucerin Original Healing Soothing Lotion, $6.19

There are some brands that I know, love and use often (like SheaMoisture, Curls, IMAN, Black Radiance and Aussie) and then there are others I clearly need to be introduced to (hey Pixi and Dr. Teal’s). I definitely discovered some new products to try at Target next time I visit. How about you? What are your favorite Target beauty brands, bellas?


Pets says:
March 20, 2017, 8:11 pm
Good to have quality products at reasonable prices!
Donna@Healthy Hair says:
March 23, 2017, 9:44 am
my hair strands are thick and thin what product is good for thick curly hair?
Donna@Healthy Hair says:
April 6, 2017, 3:38 am
Sonia Kashuk Eye Couture Eye Palette, Let me check this one, the colors is new to me.
Lisa says:
April 15, 2017, 6:34 am
Love this one check them out
harsha says:
April 18, 2017, 7:24 am
My skin is dry. Is this good for dry skin?
Regine says:
April 19, 2017, 2:11 pm
The shea moisture African black soap is my all time favorite!! And the aveeno bodywash is great as well . Check out my blog for hair skin and fashion tips ?