Every brand has them – the best sellers, the tried-and-true items, the products they’ve been making for the longest because the people keep coming back for more. In the biz they’re known as hero products, and beauty brands strive to cultivate and maintain them. What makes a product a hero product? Consistency. Quality. It has…
makeup
MAC x Aaliyah – All The Details Behind the Collection
I still remember exactly where I was when I heard the news, that awful day that the world lost Aaliyah. I was in college in Miami. Aaliyah was born in 1979, like I was. Her music was undeniably part of the soundtrack of my upbringing. Seeing the dates of her life flash across the news…
Afrobella’s Indie Beauty Brand Holiday Gift Guide 2017
During the holiday season you can totally rack up discount deals at major retailers, but you know indie brands have my heart. Especially the ones that celebrate our beauty at their core essence; creating products for us, by people who could be us. So this black-owned indie beauty holiday gift guide will celebrate and highlight…
Issa Rae Reps COVERGIRL’s Melting Pout Metallics So Well!
Without a doubt, Issa Rae has stepped into her light and her purpose and it is glorious to behold. I adore her and the squad on Insecure. And I LOVE seeing her shine as one of the latest COVERGIRL representatives, giving awkward black girls new goals to aspire to. Today, Cyber Monday, marks the debut…
Everything I Know About Highlighting, I Learned at Sephora
Most of my makeup life, I’ve been obsessed with being matte. I am a black woman with combination oily skin, and I grew up in a humid climate. To be oil free with an all-over matte complexion has been pretty much a lifelong goal. But now the makeup world has gone mad for highlighting,…
These Are Some Of The Most Popular Beauty and Hair Products at Target Right Now
Shopping for beauty products can be overwhelming. You walk into this bright, gleaming aisle filled with brightly colored products all clamoring for attention. If you’re already a beauty fanatic, you’re probably excited to discover what’s new, hot and special for the store you’re in. If you’re a beauty newbie, you may not know where to…
The BEST Mascara for The Red Carpet
Red carpet makeup requires perfection in general, but there’s one particular item that needs to stay put and remain flawless all night long no matter what — and that’s mascara. Even if there are tears or if it rains, those lashes need to be full, fabulous and smudge-free. For fancy red carpet occasions, by and…
Ask a Beauty Expert — 11 Things African American Women Should Know About Makeup
We’ve got “alternative facts” in media and politics, and they don’t stop there – I’ve seen quite a few beauty “tips” or “hacks” that I’d definitely categorize as potentially harmful, couched as advice from a beauty or wellness pro. I’ll admit, I’ve had my concerns when I watch these well-edited, ill-advised video clips of beautiful…
Afrobella on the Tom Joyner Morning Show — All About the EWG “Skin Deep” Study
The first week of the year kicked off on a great note – on Tuesday, 3rd January I appeared on the Tom Joyner Morning Show, chatting with the incomparable Jacque Reid about beauty, hair and health. Click here to listen if you missed it! The topic we discussed was the recent study by the Environmental…
Bellas! Vote For Your Faves in the Refinery29 Beauty Innovator Awards!
This post is sponsored by Refinery29 The 4th quarter of the year is a time for reflection and projection. We look back on what we’ve experienced and anticipate future possibilities to come. It’s no different in the beauty space – this is the season for recognizing the developments we have enjoyed and admired the most….