Being the generally optimistic person that I am, I want to believe that makeup options for women of color are becoming better and better. There are more and more upcoming boutique brands catering to our skin’s unique needs, and even the mainstream brands have expanded their color palettes over the years. Then you get news like this and it knocks the wind out of your optimistic sails.
Estee Lauder is closing their Prescriptives brand. Yes, Prescriptives, the brand that catered to the specific needs of customers of color, will soon shuffle off this mortal coil. My amiga Shannon, who blogs for Pierce Mattie PR, seems to think the brand can be saved.
I want to hold out hope for Prescriptives, but I think the stars have collided against it.
Brands like Bobbi Brown and MAC tend to steal the limelight as the go-to department store brands for women of color, and despite a range of excellent products that in some ways go beyond what those aforementioned brands offered, Prescriptives was never able to capture that elusive youth market that breathes eternal life into even the most classic brands. The price point factor, the unexciting packaging, the importance of the in-store experience for this particular brand, the focus on skincare and foundation versus hot hot new colors every month to dazzle the consumers… I think many factors came into play here.
But still, ain’t that a shame. Prescriptives isn’t the kind of makeup that jumps off the glossy magazine page or the computer screen and screams, “buy me.” It’s all about the in store experience, where the range of possibilities becomes instantly apparent. If ever there was a time to stock up on custom blended makeup, it’s now.
Before Prescriptives has gone completely, I will highlight my top favorites, the items you absolutely gotta get before they pack up those department store shelves for good.
1 — All Skins Mineral Makeup, SPF 15. My luck with mineral makeup has been hit or miss, but this $32 powder has saved me through many bad-skin days. The coverage is natural looking but buildable, and the range of colors absolutely cannot be beat. If you’ve got issues with hyperpigmentation, now is the time to trek out to your nearest department store and get your skin Colorprinted, so you know exactly what your shade is.
2 — Longwear Kohl Liner. When I know I’m gonna be somewhere all day under conditions where my makeup will be tested — outside at a concert, for example — I reach for my longwear liner. It’s waterproof, creamy, gives great color payoff, and when it sets it lasts for-ev-errrrrr. Plus it’s automatic so no sharpening required. $17.50, and absolutely no regrets. The blue kohl is a deep, delicious navy that makes brown eyes sparkle.
3 — False Eyelashes Plush Mascara. For $19.50, this is a teeny mascara tube. 0.35 oz of glam for $20 might be a fair price to pay for lashes like these. I don’t ever really wear fake lashes, so this is as close as I get to that kind of drama. Two coats and I’m ready to make an entrance.
4 — Good In Bed Skin Restoring Night Moisturizer. I sincerely believe that it’s never too early to start taking care of your skin. I regret not starting even earlier! Now I’m 30 and I keep a battalion of night creams near my bedside table. Prescriptives Good In Bed is among my very faves. Supremely moisturizing and luxe, it makes my skin feel velvety soft and look luminous. $65 – not cheap, but my bellas who use anti-aging creams shouldn’t sleep on this.
5 — the Making Faces Warm Kit. I used to be scared of the blush – but now I recognize its power. A little blush can go a long way in giving your face definition and adding radiance to your complexion. The Making Faces Warm kit comes with a deep, delicious brick-rust colored blush that makes my cheekbones go POW! Love it! $55 for a kit that includes the fresh to death mineral cheek color, a loose lighting powder, and an angled cheek brush for your make up pleasure.
Those are a few of my favorite things — I definitely plan to support Prescriptives in these dark days, and I am still holding out hope for some kind of comeback for the brand.
What are your thoughts on the closing of Prescriptives? Do you have any favorite Prescriptives products? Let a bella know!