Big respect to the beauty and hair vloggers out there, shining a light on the range of our beautiful skintones and hair textures and body types on YouTube! I have nothing but admiration for the creators who are doing their thing via video. It’s such a different kind of grind. I’m a firm believer in knowing… read all

This month kicked off on a high note when I announced that I curated a limited edition beauty box for We Are ONYX! I’m honored to have had the opportunity to collaborate with one of my favorite beauty subscription boxes in the game, and we have a new announcement to make. Now you can click… read all

During the holiday season you can totally rack up discount deals at major retailers, but you know indie brands have my heart. Especially the ones that celebrate our beauty at their core essence; creating products for us, by people who could be us. So this black-owned indie beauty holiday gift guide will celebrate and highlight… read all

Without a doubt, Issa Rae has stepped into her light and her purpose and it is glorious to behold. I adore her and the squad on Insecure. And I LOVE seeing her shine as one of the latest COVERGIRL representatives, giving awkward black girls new goals to aspire to.  Today, Cyber Monday, marks the debut… read all

  Most of my makeup life, I’ve been obsessed with being matte. I am a black woman with combination oily skin, and I grew up in a humid climate. To be oil free with an all-over matte complexion has been pretty much a lifelong goal. But now the makeup world has gone mad for highlighting,… read all

Shopping for beauty products can be overwhelming. You walk into this bright, gleaming aisle filled with brightly colored products all clamoring for attention. If you’re already a beauty fanatic, you’re probably excited to discover what’s new, hot and special for the store you’re in. If you’re a beauty newbie, you may not know where to… read all

Red carpet makeup requires perfection in general, but there’s one particular item that needs to stay put and remain flawless all night long no matter what — and that’s mascara. Even if there are tears or if it rains, those lashes need to be full, fabulous and smudge-free. For fancy red carpet occasions, by and… read all

We’ve got “alternative facts” in media and politics, and they don’t stop there – I’ve seen quite a few beauty “tips” or “hacks” that I’d definitely categorize as potentially harmful, couched as advice from a beauty or wellness pro. I’ll admit, I’ve had my concerns when I watch these well-edited, ill-advised video clips of beautiful… read all

This post is sponsored by Refinery29 The 4th quarter of the year is a time for reflection and projection. We look back on what we’ve experienced and anticipate future possibilities to come. It’s no different in the beauty space – this is the season for recognizing the developments we have enjoyed and admired the most…. read all

On Instagram, I use the hashtag #IndieBrandLove to highlight and celebrate the independent brands I’ve tried and can vouch for in terms of product quality. And now I’m sharing that spotlight here on Afrobella.com! Get to know some of my favorite independent fashion, beauty, food and cultural brands and let’s show them a little #IndieBrandLove!… read all