Big respect to the beauty and hair vloggers out there, shining a light on the range of our beautiful skintones and hair textures and body types on YouTube!

I have nothing but admiration for the creators who are doing their thing via video. It’s such a different kind of grind. I’m a firm believer in knowing your portion and your ministry, and making videos has never been mine. I’m a writer through and through and my introverted nature makes on-camera work a challenge for me. I truly admire my peers in the beauty, hair and style space who effortlessly do it all — video production is hard work and not everyone is good at it! This list is of the best and most popular black female vloggers. Partially compiled by YouTube, you’ll learn the impressive stats behind some of the platform’s biggest gurus, their most popular beauty or haircentric video, and what makes their audiences adore them. And if I missed any of your favorites, please let me know in the comments below!

Alissa Ashley (1.1M+ subscribers)

Alissa Ashley is a makeup blogger with fresh, original style and a down to earth attitude. She’s super funny and approachable on YouTube, Instagram and Twitter, and she’s got a real flair for photography. I love her and her twin sister Arnell Armon — who’s also killing the game with 302K+ subscribers of her own!


Alyssa Forever (1.2M+ subscribers)

Alyssa is a lifestyle, beauty, and natural hair blogger. Her goal is to inspire young people to be more independent and boost their confidence through her tutorials. Alyssa believes that society makes it hard for women to be comfortable in their own skin. The fact that many women consider their appearance flawed if they don’t look a certain way inspired Alyssa to show women they are all “flawlyss.”

Andrea’s Choice (4.2M+ subscribers)

Andrea is a YouTube star best known for the fashion tips and do-it-yourself videos she uploads to her channel AndreasChoice. Her channel has earned over 4.2 million subscribers.


CharyJay (112K+ subscribers)

Chary dedicates her YouTube channel to sharing tips and tutorials for natural hair care as well as some tips for a vegan lifestyle. Her videos range from hair care routines, hairstyling tutorials, hair accessories and products, as well as lifestyle vlogs.



Cyndee Black (680K+ subscribers)

Cyndee is a freelance makeup artist for MAC cosmetics who publishes makeup tutorials, hair tutorials, vlogs, beauty, style and advice videos on her self-titled channel which has more than 650,000 subscribers.


Donedo (123K+ subscribers) This Chicago-based YouTuber produces beautiful, inspiring content featuring hot hair and makeup looks as well as cooking and lifestyle posts. Always gorgeously shot and stylishly edited.


Ellaire Noel of ellariesworld (429K+ subscribers)

Ellaire is a YouTuber known for her makeup and hair tutorials, as well as reviews of products. She has more than 380,000 subscribers to her channel.


Hey Fran Hey (189K+ subscribers)

Francheska Medina is a creator based out of Harlem, New York. After years of battling a chronic illness and then healing herself through alternative medicine, nutrition and fitness, she became an advocate of more conscious living. As part of this, she launched her YouTube channel where she shares guidance on going natural from the inside out: her videos include tips on DIY beauty, natural hair care, mental and emotional hygiene, nutrition and fitness; all with a bohemian twist. Fran is also part of the super popular Friend Zone Podcaston tour and coming to Chicago soon!


Jackie Aina (1.8M+ subscribers)

Jackie Aina is a US Army Veteran, makeup artist, and YouTube beauty vlogger based in Los Angeles. Two years into pursuing medicine at university, Jackie left college and joined the Army where she picked up a new hobby: makeup. Serving in the military gave her newfound perspective and while still serving, Jackie launched her YouTube channel in 2009. Jackie now inspires women around the world to be bold, be beautiful and always be confident in whatever skin you are in. Her style of beauty content is also infused with comedy. I love her spirit so much! Jackie keeps it real on every platform.


Jaleesa Moses (about to cross 1M subscribers)

Jalessa Moses is a beauty blogger who shares her tips and tricks via hair and makeup tutorials, with occasional videos about fashion. She emphasizes simple beauty tricks and favors a more natural look. She started her YouTube channel in 2010 with the video “JUJU hair review.” I love her style!


Jodi Brown of TheBrilliantBeauty (410K+ subscribers)

Otherwise known as TheBrilliantBeauty, she is a beauty guru known best for her hairstyling tutorials, routines, challenges, and other vlogs. She began her YouTube channel in 2014 a year before achieving her bachelor’s in public health. 


Lisette Bagley of LuhsettyXO (1.3M subscribers)

Famous for her YouTube beauty tutorials, Lisette has attracted over 850,000 subscribers to her channel. Her most viewed uploads include “10 Easy Hairstyles for Curly Hair” and “MY BIG CHOP.” She was named the Seventeen Magazine Beauty Smartie for the 2015-16 season and she was also part of the NYX Face Awards in 2015.


Ms Vaughn (155K+ subscribers) Ms. Vaughn is a Chicago-based beauty, hair and lifestyle personality who is known for sharing tips on life and family. Beautiful, honest and real – she takes viewers into her family life as well as offering easy to follow hair and makeup tutorials. 


Missy Lynn (500K+ subscribers)

Missy Lynn is a lifestyle and beauty guru and YouTube personality who also served as a member of the Air Force. Today, she has over 600K subscribers across two different channels: her beauty channel and her vlog channel. In 2013, she won the NYX Face Awards and was later featured in the Los Angeles Times.


Nyma Tang (551K+ subscribers)

Beloved for her series “The Darkest Shade” where she personally tries out the most popular brands’ foundation offerings, and gives honest reviews reflecting all shades of beautiful. She just made her dream red lippie with MAC Cosmetics and I can’t wait to check that out when it drops!!


Patricia Bright (2.1M subscribers) This beautiful British style, makeup and lifestyle vlogger is beloved for her transparency and has been at this YouTube game for quite a while! Most recently she’s landed on the cover of Glamour UK — major kudos!


Raye Boyce  (1.7M subscribers) At turns both gorgeous and deliberately goofy, Raye Boyce AKA ItsMyRayeRaye has become one of the most popular makeup and beauty gurus on YouTube.


Sadora Paris (300K+ subscribers)

Wendy of the Sadora Paris channel uses her platform to share hair tutorials and care tips, ranging from hair care routines to Senegalese twisting tips.. Since starting her channel in 2013, she now has over 300K subscribers and over 20 million views on her YouTube content.


Shalom Blac (420K+ subscribers)

Shalom is a beauty and makeup artist on YouTube who inspires over 420,000 subscribers with her story as a serious burn survivor who found positivity in being able to transform her scars through makeup. Hear about her story here and see one of her makeup transformations in this video.

ShamelessMaya (1M+ subscribers)

Maya Washington is a beauty and lifestyle YouTube star with over 1 million subscribers and over 76 million views on herYouTube content.  “What would happen if I shamelessly promoted myself for 365 days?” was the question and social media experiment marking the start of Maya’s online self-discovery. Maya blended her passion for performance and photography, fashion/beauty and personal growth into an authentic mission attracting brand partnerships and viewers alike.

Shawnta Crook (150K+ subscribers)

Shawntas is a YouTuber who teaches viewers about natural hair on her popular channel, Shawntas Way. Her hair videos, as well as her skin care videos and personal vlogs, have brought more than 150,000 subscribers to her channel.


Tiarra Monet (620K+ subscribers)

Tiarra is a YouTube beauty guru, fashion and lifestyle blogger, and hairstylist, her videos feature makeup and hair tutorials, beauty product reviews, and more. She is the founder and owner of her own wig and weave company called Crowned By Monet. She has over 600,000 YouTube subscribers and over 370,000 followers on Instagram. 

Whitney White (800K+ subscribers on YouTube)

Whitney White AKA Naptural85 is a beauty and lifestyle vlogger on YouTube who started her YouTube journey back in 2009 with the intention of sharing her transition from relaxed to natural hair. Her own transition was inspired by others on YouTube, and she has used her channel to thank and continue to support the natural hair community online.

Those are some of the most popular black female beauty and hair YouTube vloggers — shoutout to YouTube for helping with this post! I KNOW I missed quite a few folks so you tell me — who should be on this list and who’s got next? Who are your favorites? Who should I know about?



Pets says:
March 2, 2018, 3:17 pm
Yes quite diverse but I prefer to read than scroll through.
Kristi Scott says:
March 3, 2018, 8:02 am
My absolute fav, and she isn’t listed here, is Nicole Townsend of Townsend Beauty. Get into it. :-)
ceecee says:
March 3, 2018, 8:52 pm
Great list! I follow a few on here,Jackie Aina, Ellarie and Tiarra Monet. Sometimes it’s hard to weed through everyone out there, I will definitely be checking some more from this list.
Taz Makayi says:
March 5, 2018, 4:39 pm
Very beautiful women here ofcourse ! I also recommend every women with black and brown skin to check out these amazing stabilized aloe vera based beauty kits on
thecosmeticboxes says:
March 12, 2018, 4:58 am
Good list. but it's hard to choose. But I recommend black skin. Thanks for sharing these with us.
Demystified says:
March 16, 2018, 3:45 pm
Thanks sweetie! 3


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