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More of you have commented about my first Miss Jessie’s post than any other thing I’ve written. As of today, the original post has 75 comments since I first wrote it in August, and my recent review of the products has gotten 45 comments so far. Few other products have produced so much debate within the natural hair community.
There are those who swear by Miss Jessie’s, and those who swear AT Miss Jessie’s, because of the price, the product’s ingredients, or what people view as unnecessary hype. Ever since I started this site, I’ve wanted to get to the bottom of the Miss Jessie’s controversy and learn what the sister/owners themselves, Miko and Titi Branch, had to say about their wildly successful products.
I got lucky.
Following her fantastic interview with Organic Beauty Radio, I got in touch with Titi Branch. And we had a long conversation that was enlightening on many levels. I learned a LOT more about Miss Jessie’s, and more still about attitudes towards natural hair within the community itself. Titi was a real eye-opener and she willingly put herself on the line and did her best to answer the controversial questions as well as the softballs.
First things first, the price point. I was initially afraid to contact Titi, as I had no idea how she’d respond to my first criticism of Miss Jessie’s. I don’t want to generalize the natural hair community, but I’m a bella on a budget. $38 to $58 on a tub of hair product just isn’t reasonable for many afrobellas, particularly for those who have never tried Miss Jessie’s before. But Titi surprised me by agreeing with me completely. And now, Miss Jessie’s has just released some new, smaller sizes made for bellas like you and me!
“The products were 16 oz, professional size, really big tubs. And that’s where the product started, in the salon. I think a lot of people didn’t understand that. They need to know we give a LOT of product, and it was originally done that way because people with natural and curly hair use a lot of product. But these [smaller sizes] are for the people who have never tried our product and just wanna try it,” says Titi.
I predict that those 8 oz and 2 oz sizes are going to fly off the shelves. The hype around Miss Jessie’s ensures a steady flow of curious customers, wondering if they should go for the Baby Buttercream or the Curly Meringue. Titi broke it down for me.
“The Buttercream series isn’t really for definition, they’re for moisture. The Curly Pudding and Meringue are for definition, and they have a little bit of hold to them. They’re best applied to wet hair,” she explains.
Using Miss Jessie’s products calls for an interactive hairstyling experience. Users are encouraged to bend over when styling, and to scrunch or stretch the hair. The site offers step-by-step instructions on most of their in-salon methods, like fingerstyling and shingling. A typical Miss Jessie’s in-salon treatment can last two weeks if carefully maintained, and they’re expensive. But still, there’s a misconception by women like myself, who just want to purchase a product, slather it on, and like Tim Gunn from Project Runway would say, “make it work!” And that ain’t gonna necessarily happen with Miss Jessie’s.

“The product is effective for different hair types, all dependent on the technique. So what someone with curly hair would do with curly pudding might be different that someone with a kinkier texture. What you have to realize is, everyone can get a curly result. But different people have to do different things in order to get that result, all depending on their hair texture. Someone with kinky, kinky hair can get a curly result by using Curly Pudding in a twist-out. Whereas someone with a curlier texture can just wet their hair, put Curly Pudding or Meringue, air dry, and go. You’ve got to take texture into account. I think a lot of people go to our site and they see the before and after pictures. We give a lot of explanation to reveal what we had to do to get the hair to look a certain way. You have to read all of that information to get it. We’ve got a couple of methods that we do in the salon, and they’re in-salon methods. When I talk to hairstylists, they get it. But sometimes people… they want to just put the product in their hair and they have a very kinky texture and they want to look like Tracee Ross. You can achieve the curl that you want, but you may have to do something different. You may have to get a silkener if you want your curl to look that particular way. You need to consider what you want to achieve, and that will determine how you get there,” Titi explained patiently. And this brings us to an important discussion in the natural hair community.
What defines natural? Are you less natural if you choose to fingerstyle your fro into ringlets? Or elongate your curls with weighty moisturizing products? Or get highlights to emphasize the kinkiness of your lush hair? What if you wear a protective wig or braids during the cold weather months? If you’re a 3B does that make you less natural than someone who’s 4B? And who the heck am I to judge you and how you choose to wear your hair anyway?
Titi was very forthright about their processes, including the controversial silkener, results of which can be seen in the before and after photos.
“The silkener is a chemical process. We use sodium hydroxide, which is commonly known as lye, and we put it in typically natural hair in order to stretch it out. There has been a lot of controversy about silkeners and chemical processing in the natural hair community. But I think the reason it remains such a popular service is because it really helps people to get what they want, that curly hair sass,” Titi explained.
I’ll be real honest with y’all. When Titi said the word “lye,” I could practically hear a menacing “dun dun dunnnnnnnn” in my head. If there’s any chemical that is universally loathed in the natural hair community, it’s lye. Just the way it rolls off the tongue. Ick. I was surprised at her admission, but I really appreciated her honesty. And Titi’s revelation made me consider some gentle criticism that’s been leveled against me by some of my readers that I’ll take this opportunity to address.
This site is called “Afrobella” for a reason. I want to highlight that natural, afro hair is beautiful. Black beauty is beautiful. I don’t think enough of us believe that. And so, I will always strive to primarily uphold the beauty of natural women, because I still believe that there’s a disparity in how we are viewed by society, and within our own community. There are many women out there who struggle to embrace their natural beauty, and my mission is to encourage that as much as possible. But at the same time, I don’t want to be a “nappy nazi.” I don’t need to put down someone else’s beauty to celebrate my own, I see too much of that as it is. I think there’s too much divisiveness among us already, and I don’t want to be part of that kind of pointless negativity.
So I might not always have product advice for your chosen hairstyle, but if using chemicals and/or wearing a weave makes you feel beautiful and looks right on you, then more power to you. But if your hair is unhealthy and thin because of the processes you’re doing to it, or you’re relaxing for the wrong reasons and you feel conflicted, I’m here with transitioning tips for ya. Either way, it’s all love, bellas. I want this to be a site about sisterhood, solidarity, and strength without judgment.













