I’m gonna need you to quit playing games with my heart.
As a plus size fashionista, I’ve respected your hustle for a while now. For years you’ve produced a steady and reliable line of plus size essentials. Tees, jeans, on-trend blouses. I’ve been there as a purchaser when you respected my demographic and sold plus size garments in your stores. And when you made women’s plus exclusively online I will admit, I felt shunned — but I continued to buy. Because I knew, if I was looking for an affordable, comfortable and chic tee, Old Navy would always be there for me with the right item at the right price.
So consider me outraged that you’d try to slide in an item like this super chic belted wool-blend cape — and have the audacity to charge $129 for it.
Those are Gap prices. Venturing into Banana Republic territory.
Old Navy, what are you doing? That prices doesn’t even look right as the cape shares screen space with its outerwear peers — which currently max out at $82.
Old Navy, for years I have loved you as the kind of store I could spend $100 and at least get an entire outfit from. Maybe more, if I really rummaged through the clearance aisle. I see you trying to elevate your style game with this admittedly trendy-yet-classic cape, but really. This is wool-blend. Not even 100% wool. And for an item that’s only sold online that I can’t try on or touch…ich don’t think so.
Consider this some friendly advice from a frequent and fond consumer — stay in your lane and consider your consumer. It’s entirely possible to step up your designs and still remain as affordable as ever. I’m sincerely hoping you find a way. Until then, I’ll be biding my time until this cape comes down to under $50 on clearance. My day will come, if I just wait a while.
PS: my curvy homegirl Marie Denee feels the same way.
Sites That Link to this Post
- Old Navy Steps Up Their Plus Size Game | Afrobella | August 23, 2010