My Aveda NYFW Hair Transformation

| September 9, 2010 | 87 Comments

I got to New York City yesterday afternoon and already got swept up into fashion week fabulousness! Last night’s first stop – a hair, makeup and pampering session at the Aveda Advanced Academy.

First – the BEFORE picture.

So many of my favorite beauty bloggers were in the house – it was like a fabulous class reunion! Kristin Booker and Reese of FashionStyleBeauty, Andrea Arterbery of The Glamazons (and Glamour, heyyyyy!), Amber AKA Glambr, Krasey Beauty, Eileen of Miss Whoever You Are, Felicia Sullivan, Dina of Eye 4 Style and Felicia of This That Beauty were all getting their dose of pampering. Mojitos and rojitos (made with pureed strawberries and agave!) were flowing freely, and organic hors d’oeuvres were there for the taking.

After a few moments of mingling, we were ushered over to the stylists where – we were informed – they’d be doing our hair. I felt a twinge of panic. My past Aveda experiences (which were before I even started blogging!) were not the best. But the Aveda stylists all smiled welcomingly and many of them complimented my hair. None of that feeling of oh-no-what-will-we-do-with-THIS. Everyone was down with the kinky coily naturalness of me. I had no idea that TWO award winning stylists were about to work their magic on me!

Aveda lead stylist – the award winning Allen Ruiz – sat me down in his chair and ran his fingers through my hair. “Well we can do a blow out, some smoothing…” he started out saying.

“Well, my blog is called Afrobella. So I don’t…”

“Gotcha! We’ll give you a scalp massage, shampoo, twist, and fluff it out.”

Allan got me right away!

A lovely gentleman at Aveda (whose name I unfortunately do not have, but we had a great conversation!) let me choose my favorite scented oil – that’d be the peppermint and camomile blue oil. Then he gave me a scalp, neck and shoulder massage to DIE for, before leading me to the shampoo sink.

Please note – before this all I’d tried was Aveda Rosemary Mint shampoo. I learned that is WAY too drying of a formulation for my hair type. Dry Remedy Moisturizing Shampoo and Damage Remedy Restructuring Conditioner are the way to go for naturalistas wanting moist, lush coils.

After that I was led back to Allan, and BOTH guys got to work on me. As it should be! Hayyyyyy **snaps in a z**

Allan’s technique can only be described as deft. He twisted my hair neatly and perfectly. At first I was like – I could do this at home! Then I noticed the precision and neatness of his technique and was like….some things are better left to the professionals!

Allan is FOCUSED!

Completed twists! And a concerned expression.

After my hair was twisted, they put me to dry under the craziest hair dryer I’d ever seen. It orbited around my head like the rings around a planet, emitting heat and drying my coils without overwhelming them with blasts of air. After my hair was completely dry… Aveda’s Creative Director, Antoinette Beenders, British Hairdresser of the Year 2004, styled my hair herself. YES.

The mastermind behind the hairstyles for shows such as Christian Siriano, who has worked with the likes of Alexander McQueen (and was wearing his signature skull scarf) – styled my hair and LOVED my hair. She made me feel like a princess, honestly.

Antoinette lovingly unfurled and unspiralled every twist, leaving me with a perfectly tousled head of ringlets.

From left to right – that’s Antoinette, me, the lovely man who gave me a massage to remember forever, and Allan. My new Aveda friends!

AND my AFTER pic!

(These pics were taken by so many different cameras! My camera, my phone, Felicia’s phone, Reese’s phone…thanks everyone!!)

I definitely let my new friends at Aveda know, I don’t think natural haired women of color realize that Aveda can work for US. And they wanted me to let my readers know it can! My Aveda experience last night was utterly amazing and changed my thoughts completely – they turned it OUT and I’m gonna do my best to keep this style flawless for the rest of New York Fashion Week! Thanks to Antoinette, Allan and the whole team for being so wonderful!

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Category: Hair, Style

Comments (87)

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  1. WOW! You look bellissima.

    I use the Rosemary Mint shampoo. It’s not drying for me but I should try the shampoos you mentioned and see if there’s a difference.

  2. felicia yvette says:

    Pretty! I’ve had AWFUL experiences w/ Aveda too… but maybe it wouldn’t hurt to try again. :)

  3. Moni says:

    Bella!

    It’s great to have you here in NYC! I have to say, the Aveda team did a fantastic job on your hair!

    I wonder if they work wonders on thick coarse hair as well? Well only one way to find out…going online to find the academy!

    Thanks for the heads up! Kudos to the team! : )

    Enjoy NYC while you are here!

  4. Alisha says:

    Love it! Very pretty! Enjoy NYFW!

  5. Patrice you look so, so, so pretty. Loves it. They did a great job. When your hair is natural you always feel a bit of fear when putting yourseld in a hairdresser’s hands. That’s why I always did mine myself when I wore mine natural. They did an awesome job. Looks like the fun has already begun in NYC :D

  6. V.E.G. says:

    I’m tempted to hop on a plane tonight so that I can get that same exact team to do my hair tomorrow!

  7. Jay says:

    Who would have known!!!!? I am convinced now, thanks Bella! Your hair came out wonderful.I may have to look into an appointment with Aveda. How were their prices?

  8. SanTara says:

    Oh I love it!! I have been dating Aveda off and on for years but I tend to cheat with other brands. I Must try the products you suggested but i will have to pass on trying to set it myself. My arms just won’t up up lol. You look amazing as always, the plum lips are GORG!! How did it keep overnight?

  9. NikStar says:

    Absolutely LOVE the hair! I’m so glad that they were able to keep your curls. It’s really beautiful!

  10. Olivia says:

    Love love love the look! This is awesome & thank so much for sharing & taking the photos! Your hair is beautiful & its growing growing growing! New lengths means a new beautiful journey! Enjoy yourself in NYC :-)

  11. KindredSmile says:

    This was a major eye-opener! Thanks so much for sharing.

  12. Tasha says:

    I’ve decided that I want to marry Allen. Your hair looks gorgeous and if he’s willing to be my husband….he will have every right to twist my hair as much as he wants. Mmm mmmm.

  13. Love it. The hair and makeup looks great! Looks like you’re having fun.

  14. Julia says:

    I love Aveda. There Damage Remedy products are amazing.

  15. Roxanne says:

    Love your hair! What a fabulous day of pampering. I agree. Some things are better left to professionals. I am amazed at how quickly my stylist can twist or coil my entire head. It is so worth the money.

    LOL @ Tasha’s marriage proposition for Allen. Smart woman!

  16. Chai says:

    Aveda brings back good memories from the first time I went natural….LOVE their products! They’re always changing, and improving their line of goodies…whenever i’m feeling my hair needs an extra dose of fancy, I pull out my Aveda stash!
    Your hair looks fabulous!!

  17. Shones says:

    @Tasha – LOL!
    Bella, you look mah-velous. Seriously, that is a bangin twist out. Googling Aveda in NC…

  18. Andy says:

    All I can say is WOW! just wow!
    Great to know that the AVEDA folks were able to treat your hair as it should be treated.

  19. Bella!

    You look beautiful! I pass my local Aveda Academy/Salon every day like an exam. Might need to stop and consider. :) I’m happy you’re off to such a great start! Keep the posts coming.

  20. Neems says:

    Your hair looks amazing. I would have never guess Aveda could do that. Maybe it’s time to treat myself to an appointment in the salon. I wish I had tickets to just one NYFW, event! Lincoln Center is the place to be this weekend.

  21. Just breathtaking, I’ll be heading to NYC in October I’ll have to make an appointment.

  22. @laura_luna says:

    you look wonderful! Kudos to the AVEDA team! Hope you have a blast this week!
    xoxo

  23. pets says:

    You look AMAZING! Can I get an autograph you celeb you! :) What a wonderful way to start NYFW 2010.

  24. Orange Star Happy Hunting says:

    They did a great job, who knew right, and I hope you are having SOOOOO much fun @ fashion week and collecting some glam goodies along the way!

  25. Raycal says:

    Love it! Your hair looks amazing!

  26. They did an awesome job! What styling product was used on your twists?

  27. gina says:

    OMG! Not that you weren’t lovely before, but I am *loving* those ringlets! I’m tempted to cut this out, take it to my stylist tomorrow and say, “Make my hair do THIS.”

  28. Luna says:

    I love Aveda! I’m also happy to see you had such a great time & that they did what you wanted with your hair. It’s hard to feel comfortable when you just know they don’t get it. What you shared here is a positive experience for us curlies who live naturally & love it! Thanks so much!

  29. So ist es, oder wie man so sagt: good read

  30. Queen of Sheba says:

    LOVE your hair–but love even MORE their attitude and skill.

  31. Stacy says:

    I love Aveda! I use their Be Curly Enhancer and Curl Control. Haven’t tried the Dry Remedy shampoo/conditioner, but will now put it on my list.

    Love your hair!

  32. BlackBetty says:

    Wow what a fabulous complete look. Can you tell us more about your makeup and outfit as well. Cute dress!
    Other than the Aveda Remedy products, did they use anything to hold the twists or give it shine?

  33. Kweenie says:

    It looks lovely. I’ve been curious about the local Aveda salon in my town in Florida. Will have to go by one day and see if they have anyone that can and has worked with natural hair. :)

  34. Ria says:

    OMG- Your hair is fabulous!

  35. alicia e. says:

    You look lovely. Thanks for sharing your Aveda experience. I am glad it was such a good one!!

  36. Dine says:

    Your hair looks amazing. Was it expensive? I live in NY I might have to make an appointment.

  37. CurlyKye says:

    Simply GORGEOUS!

    I really love it!

  38. Sweetdrk1 says:

    Absolutely beautiful! I love it!

  39. warrior11209 says:

    You look marvelous !! May give Aveda a try

  40. Dad and Mom says:

    Your mom says that your hair reminds her of your toddler years. You look simply marvelous.
    Enjoy the experience.
    D&M

  41. OMG! Patrice your hair looks AMAZING!! I, too, have had some less than desirable Aveda experiences, but have heard that their Damage Remedy Conditioner is great for natural hair. After seeing this, I may have to give it a try, and stop by the Academy when I get to NY! And kudos to the staff at Aveda
    for knowing how to style and care for hair of all types and textures!

  42. Nia says:

    WOW! Your hair is BEAUTIFUL!!! Im going dwtn Seattle and find the products tomorrow. Thanks for posting your experience. Enjoy your time in NY. Please post your fav fashions trends. Oneday, I will make it to fashion week.

  43. flygyrl72 says:

    Very nice Bella! They did a great job!

  44. Tamara says:

    Just browsing your website and saw this post. Your hair looks so pretty! It has inspired me to see if I can find a (Aveda) salon in the metro Detroit area that can do this with my hair. It looks like my hair is not as thick as yours but I’m willing to search it out.

    My question is this: how can I know FOR SURE that the salon can work with African American hair? I’ve called such salons before and asked if they do “my” kind of hair (with descriptive details, of course!) but when I get there, they look quite clueless. I’d appreciate any guidance.

  45. Niki says:

    Yur hair looks fab! Even your little twists look cute enough to wear out!

  46. Tamm says:

    Woman, you have wonderful hair style and attitude to boot!

    I have tried Aveda products and I don’t really like the way my hair or scalp feels afterward!

  47. Stephanie B says:

    You look beautiful, they really did a great job on your hair. I love the texture of your hair, I have locs so I will not be running over to the Aveda salon near me any time soon, although I do use their Brilliant Humectant Pomade (moisturizes, defines coarse hair)and I love it! I also use their Aveda LoveTM Pure-Fume Absolute (perfume oil), it’s light and spicy.

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