Around this time of year it’s a beautiful thing to be given a gift — but it’s even more beautiful to be the gift giver. I reached out to some of my favorite brands to arrange special holiday giveaways for Afrobella readers, and I hope you love the products as much as I do! Second on the holiday giveaway list? A brand new holiday collection by one of the most historic cosmetics brands for women of color — Fashion Fair!
Fashion Fair was born in 1973, and was named after the internationally known Ebony Fashion Fair event. In order to find makeup that matched the models in their show, John H. Johnson and Eunice W. Johnson went to a private lab to have cosmetics made to match their skintones — the demand for these products proved to be overwhelming that the Johnsons brought the products to store shelves. The first ever Fashion Fair counter opened right here in Chicago at Marshall Fields (now Macy’s) on State Street.
I remember my mother having that trademark pink marblized compact in her purse when I was little. I remember some of the iconic advertisements, featuring the biggest stars of the era, all glammed up in their Fashion Fair cosmetics. And now the brand is experiencing a rebirth and reintroduction that’s remarkable to witness.
Ever since legendary makeup artist Sam Fine was named Creative Director, all Fashion Fair has done is win, win, win. The press mentions have been excitable. There’s been big buzz amongst customers. And the new Fashion Fair holiday collection? It’s exquisite.
Siren Call is all about dispelling the myth that women of color can’t wear red. There are four lipsticks that offer options of red (and one deep purple that I LOVE) for bellas all shades of beautiful. Nail lacquers that are modern in terms of color palette, AND that last — I was chip free almost a whole week, very impressed!
How do you WEAR these reds? Creative Director Sam Fine offered some helpful advice.
“If you have golden yellow undertones, I recommend a true red lipstick such as Fashion Fair Lipstick in Siren. For women with a soft mocha complexion, I recommend a more orange-tone red shade sucn as Fashion Fair’s Intrigue,” says Mr. Fine. (Click here to follow Mr. Sam Fine on Twitter!)
How glam is THAT??? That shoot was Sam Fine makeup, Oscar James hair, and styling by legendary Trinidadian Freddie Leiba (TRINIS REPRESENT!)
If you’ve been afraid to rock a red lip, THIS IS YOUR CHANCE. Bellas, I’ve got FIVE full sets of Fashion Fair’s Siren Call Holiday Collection to give away!
The Siren Call Collection includes:
Lipsticks – $18
Intrigue (Orange Red)
Siren (Blue Red)
Forbidden (Brown Red)
Femme Fatale (Deep Purple)Nail Lacquers – $9.50
Heart Throb (Red)
So Cold (Silver)
Allusion (Grey)Lip Teaser – $18
Liquid Silver
Here’s how you can win! Leave a comment below, telling me how YOU feel about rocking a red lip, and which Fashion Fair lipstick you’re most excited to try!
Five lucky winners will win the complete Fashion Fair’s Siren Call Holiday Collection! This contest will be open until December 27 to contestants within the US, so you have lots of time over the holiday week to enter (and hopefully win!)
Click here to follow Fashion Fair on Twitter, and on Facebook. Thank you for your generosity, Fashion Fair!
Good luck and MERRY CHRISTMAS, bellas!
PS: Have you signed up for my newsletter yet? You should!! I’ll be sending a special holiday letter and there will be special discount codes for newsletter subscribers!! Clicky click!
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