It began in 2014, as a list of 101 Independent Black Owned Businesses to support for Blackout Friday. In 2015, the list grew to 350 Independent Black Owned Businesses. And this year, I’m happy to announce that the Black Owned Business Directory has grown into its own page that will remain an ever-growing work in progress. Click here to visit my Black Owned Business Directory!

This year, I put out the call to my entrepreneurial friends, but admittedly I came in late in the game. For additional, comprehensive lists, check out the In Her Shoes holiday gift guide, Baby Shopaholic’s gift guide, and the Quirky Brown Love ultimate black business gift guide . And of COURSE, support sites like Shoppe Black and We Buy Black — this is their beat 24/7/365!

Today is a time to rack up the sale deals at major retailers, but let’s support our indie entrepreneurs beyond just Small Business Saturday or Cyber Monday. Let’s keep the fire going year round!

The following links are to independent businesses — 99% of them are verified as black owned — and all of them are offering holiday sales today and beyond. Some you’ve read about here before, some are even new to me! Click, shop, support! I am wishing you all a beautiful, memorable holiday season!



Adorned By Chi 

Tees and accessories for quirky, nerdy and whimsical women of color.

Take 15% off all orders using the code PinkFriday16 at checkout from November 25th-November 28th.

International Shipping is available

Ariya the Mermaid

Ariya the Mermaid is the first and only black girl mermaid line featuring afro puffs designed to give the youth the representation they both need and desire.

We are offering 10% off with code BlackFriday2016

International Shipping is Available


Coco’Pie Clothing

Vibrant new tshirt line inspired by my beautiful brown girls . “There’s Power in These Puffs” is our popular slogan encouraging girls to embrace their natural hair and all of their black girl magic !Orders include personalized handwritten notes and super cute stickers .

20% OFF Sitewide BLACK Friday and Cyber Monday

International Shipping is Available


Love Emme 

Love Emme is a hand-selected gift site for all occasions. Our products range from $5-$150 in price.

“For Black Friday we are offering 25%off the entire site and free shipping in the US.   For Cyber Monday we are offering 35%off and free shipping in the US.”  No free international shipping.

International Shipping is Available




Celebrating love, life and the sanctity of marriage!

35% off everything in our online store for Black Friday Weekend. Friday – 11:59PM ET Monday Night using Promo Code: SAVE35

International Shipping is Available


The Musichead Collection

The Musichead Collection delivers innovative designs and quality apparel that appeal to fans that want to express their love of music through fashion.

Black Friday & Cyber Monday Sale, November 24 – 28, 25% OFF + Free Shipping

My Tee Sharp

Your favorite place for high quality pop culture, faith, and Greek apparel and accessories. Always Sharp. Never Dull. Black Friday Early Access for My Tee Sharp Insiders on Thursday (code will be released in email). Black Friday & Saturday 40% off all orders (BLACK40). Sunday-Monday 30% off all orders (BLACK30). All weekend flash sale 50% off all orders (only 10 codes available) (BLACK50). Custom WËRK excluded from promotions

Slay Culture

For women who slay in style, success, & sensuality, Slay Culture celebrates you with visual content, lifestyle products, & apparel.

Get free shipping on all orders at with the code HOLISLAY. Sale ends 11/27/16.


Ven & Rose

Inspirational apparel, accessories & gifts designed to empower, inspire and encourage you on life’s journey.

25% off Code: BLK2016.  Valid from 11/24 – 11/28.  FREE SHIPPING over $100.  Sale starts at 5pm”  *Cannot be combined with other coupon codes & Excludes items already on sale.

International Shipping is available



All Things Curly

Natural, Organic and Vegan-based hair care products boutique carrying your favorite natural hair brands from across the U.S. The one-stop shop for all things curly hair!

12 DAYS OF CHRISTMAS SALE. No one day Black Friday sale here! Beginning Dec 1-12, each day a different deal! Save on the products you want to buy whether it’s a SLAP Cap, hair product, or bundle deal! No codes necessary. Must be signed up to to be the first to see the new deal. Only while quantities last!  Available in the U.S., Puerto Rico, and U.S. Virgin Islands. Payments made by credit card or Square Wallet. (Not Paypal accessible).



Belle Butters

Hair and body care

20% off on Small Business Saturday (11/26) with the code BBSBS16

International Shipping is Available


Koils by Nature

All natural hair and skin care company.  Products especially formulated for curly and kinky hair. We are a certified vegan and cruelty free company.

Save 30% no minimum Black Friday Sale Starts November 25, 2016 at 6am est – 2pm est.  Free Shipping on all order $35 and above.  $15 Flat Rate Shipping to Canada.  $20 Flat Rate Shipping to the Caribbean Islands.  Code: BlackFriday2016.  SmallBizSaturday and Cyber Monday same deal as last year sale Starts 11-26 ends 11-28 at noon.  Code: SmallBiz2016.  Free Shipping on all order $35 and above.  $15 Flat Rate Shipping to Canada .  $20 Flat Rate Shipping to the Caribbean Islands.                code not valid with holiday boxes, samples, sample sets.

International Shipping is Available


Kurlee Belle

Kurlee Belle offers eco-friendly high performance hair care products for curly hair, natural hair and relaxed hair with a Tropical-Caribbean theme inspired specifically by hair recipes from the Islands of The Bahamas. Our products are formulated from the finest natural ingredients to cleanse, soothe, define, nourish and repair.

40% off all hair products, 20% off Banana Nut & Avocado Deep Treatment. No code necessary. Discount already applied. Starts: 11/23/2016. Ends: 11/27/2016.

International Shipping is available.

Noir Classic

Natural grooming products for men of color.

30% off our hair and beard pomade using code: NCBLACKOUT



Celebrate, Help, and Empower you to live your life in Beauty & Light. While SistersWithBeauty began as a Natural Hair resource that’s not where it ends. Inspiring you through your hair & life transitions. It’s bigger than hair.

SistersWithBeauty is turning #BlackFriday into #BLUEFRIDAY. Blue means trust, integrity, and strength, and so are our deals this year. See the Ms. Beauty apparel debut and pick up your Butterfly Transition Bundle (Book + Shirt) at a steal. Special discounts on LUCIandLUV jewelry and much more. Welcome to #BlueFriday by SistersWithBeauty #BLUEFriday                “-Special sale pricing Nov 25, 2016 is ALL DAY; no time restrictions on the sales.  Cyber Weekend begins Nov 26-28.  Use discount codes as many times as you like.  When the sale is over, it’s over.  SHOP BLUE TODAY!”

International Shipping is Available




Adha Zelma 

We create jewerly imbued with a distinctly global influence revealing our ever-changing discovery with art and culture.  We find beauty in an aesthetic nourished with nature, cultural significance and mysticism.

Adornment Box:  The perfect gift idea for a friend, or a little surprise gift for yourself. Our Adornment Boxes are curated with 3 pieces of jewelry, valued at $375, for only $275.   Complimentary US Shipping.

International Shipping is available


Lingua Nigra 

Handmade organic art jewelry all made in the U.S. Designed in Brooklyn by Alicia Goodwin. Lingua Nigra jewelry can be worn for a lifetime.

International Shipping is Available


The Pink Locket 

Modern minimalist jewelry handmade to perfection to empower women. Creating minimalist jewelry for women that help them make a statement and feel great about themselves.

Receive a free jewelry dish or ring cone for orders $50 and more.  Sale begins 11/22 and ends 11/28.  30% of Black Friday sales will be donated to a Kickstarter campaign for TruNude.

International Shipping is available


Rachel Stewart Jewelry 

Handmade purses and accessories which reflect popular African-American culture and music.

25% off entire shop with code POWER



Bawdy Bookworms 

Bawdy Bookworms is a subscription box meets virtual book club that pairs sexy romance books with sensual adult accessories. We believe every woman deserves a happy ending.

Receive a free grab bag valued at least $20 with a $100 purchase. Grab bags may include adult toys, lotions, and romance books. Sale begins 11/24 and ends 11/28. To receive grab bag, just enter AFROBELLA in the notes at checkout.   Limit one per order. May not be combined with any discounts

International Shipping is Available

Chicago Artist Studios 

Makeup and Photography rental studio based in Chicago, IL; created by makeup artist Andrea Samuels and photographer Ten Photos.



Coloring Pins is a brand that uses enamel pins and accessories to represents people of color, the mis- and underrepresented. We want people to feel and see themselves in a very popular market.

All items will be marked down

International Shipping is Available


The DynaSmiles by DNT 

Happy art on phone cases, t-shirts, pillows and more!

“CYBER MONDAY SAVINGS!  Spend $50 or more and get 15% off your entire order with code CYBER15 at  *Offer valid Cyber Monday (11/28/2016) 12:00am to 11:59pm EST.”   Must spend $50 worth to get 15% off with coupon code CYBER15

International Shipping is Available


Gavin Luxe

Luxuriously seductive home fragrance. “Nothing brings to life again a forgotten memory like fragrance.” – Christopher Poindexter

30% off site wide Black Friday through Cyber Monday    Excluding Gift Sets and Gift Cards


Home Made Luxe

Home Made Luxe is Pinterest in a Box! Our monthly subscription box delivers all the materials you need to create a gorgeous home decor project, right to your doorstep. Stop pinning and start making today!

Use code AFROBELLA for 10% off your crafty box!


Lost Queen

Jewelry dedicated to empowering women to unleash their inner Queen! We aim to encourage self-love, self-care, sisterhood as well as provide representation for diverse womanhood.

“#BLAVKFRIDAY tiered sale.  Up to 40% off + free giftcard!  #SmallBusinessSaturday sale. up to 30% off!  #CYBERMONDAY up to 50% off + free gift with purchase!”

International Shipping is Available

Mess in a Bottle


International Shipping is Available


The Photo Bar New York Photo Booth

Get a photo booth for your 2017 events and be the talk of the town. Have fun while making memories with the Photo Bar New York Photobooth.

NYC only $400 for 3 hours photobooth, custom print design, with back drop and unlimited prints. All photos are uploaded for shoot proof for immediate viewing.  NYC only. For 2017 events only, excluding holidays.


Psychic Zya — I’m an Empath, Psychic Medium and Angel Channeler that provides you with insight around your most pressing concerns: love, career, and unveiling your true calling.

Start 2017 off the right way with guidance from the Angelic Realm. Save $25 on all Psychic & Medium Readings by using code HOLIDAY25 when booking a reading through my site:
This offer is good thorough December 24th, 2016.



Tres Lindas Cubanas Cigars 

We have created the perfect cigar blends that allow us to pay homage to our ancestors while creating a new Tradition. Our cigars celebrate the diverse beauty of the cuban woman. Tres Lindas Cubanas Cigars is the only Afro-Cuban, Female owned cigar brand in the U.S.

We are offering discounted cigar sample packs of 5, 8 and 20 cigars. You can choose an assortment of blends.Our current special includes a free cigar rest with a purchase of an 8-pack sampler or a 20-count box.”             You must be over 21 years old to enter/ shop on our site.




A Life Balanced   

As a health coach I practice a holistic approach to health and wellness, taking into consideration all connected areas of life – mind, body & spirit. I had such a hard time finding affordable natural products that actually worked before the “natural movement” gained its popularity that I decided to handcraft my own. Since then I have created a botanical based skin, hair & beauty line as well as herbal teas & supplements that can be enjoyed by the entire family.

Black Friday Small Business Saturday Cyber Monday Holiday Sale 11/23-11-28 30% of entire order of $50 or more.  Code:HealthyYou

International Shipping is Available


Anu Essentials

Created by acclaimed beauty-industry innovator Anu Prestonia, our products are formulated with an array of botanicals – organic herbs, flowers, oils and vitamins for the purpose of healing, repairing and adding moisture, hydration and beauty to the skin, hair and scalp.

Enjoy a Trio of Anu Essentials Signature ScentsWear these iconic scents alone or explore with fragrance layering to create your own unique blend.   This set includes:

Sita – A fragrance that blends floral and spicy aphrodisiacs to release the Venusian Goddess with you.   Sea Scape – Bring the ocean closer to you with this medley of floral and earthy elements.   Meadow Lark – a fragrance of inspiration, so inhale deeply.  Black Friday – Cyber Monday! ”

International shipping is available


Bask & Bloom Essentials

Natural products for hair and skin.  Line includes products for men, women and kids.

Enter code: THANKS16 and save 40% off entire purchase.  No Minimum required. Ends 11/25/16 at 11:59pm CST

International Shipping is Available


Elle Skincare Co.

Organic Skincare, bath & body for men, women and children with sensitive skin.

“Black Friday – up to 50% off. Products will be marked down and limited stock will be available.  Everything will be under the black Friday link.  Small Biz Saturday code SHOPELLE- 40% off.  Cyber Monday $5 door busters 8-10 am”


Itiba, LLC

Essence Magazine and Afrobella featured skincare line from the Caribbean, our products are all natural and good for you. Start your itiba experience today!

From Black Friday (11/25) to Cyber Monday (11/28) you get an automatic 30% off the entire site. Discount will be waiting for you at the shopping cart. No minimums.

International Shipping is Available


Maurita’s Essentials

A wellness inspired beauty brand, specializing in handcrafted skin care products made with good for your ingredients. Always produced fresh, in small batches.

Holiday gift orders being accepted 11/24-12/15/16 for guaranteed delivery by 12/24. We are happy to offer new customers 10% their purchase using coupon code: newcust10          none.


So Posh Beauty  

A sassy chic lifestyle brand and purveyor of luxury bath, body, and home products. Our mission is to empower, inspire, and celebrate the whole woman.

Thanksgiving/SBS Promotion: 40% Off the Made By Us Collection (code: BlackFriday2016).  Promotion runs from  11/23/16 thru 11/27/16.  Cyber Monday Promotion: 20% Off Site wide (CYBERMONDAY2016).   Promotion runs from  11/28/16 thru 11/29/16.  40% Off can only be used on the products under the made by us collection on the website.  The Cyber Monday 20 % Off Promotion can be used site wide during the dates.”

Vibrant Alchemy

Vibrant Alchemy is a self care boutique that carries an array of items from skincare and yoni steams to incense, singing bowls & crystals. We offer items that nurture and promote you living vibrantly and authentically.

20% off with coupon code BlackFriday2016

International Shipping is Available



pets says:
November 25, 2016, 9:31 am
This is wonderful! It would be even better if your international readers contribute the names and contact details of such business places in their own countries. Can't wait to see the 2017 List!
Kamilah says:
November 25, 2016, 9:42 am
Wonderful list! Thanks for incluing me!
Ariel says:
November 25, 2016, 9:44 am
Thanks so much for including Shop Slay Culture in this roundup, Patrice! Happy holidays to you.
Camilla Rice says:
November 25, 2016, 9:49 am
Green Olive Soaps offer handmade, artisan soaps with wholesome ingredients such as honey, whole grain oats, and kaolin clay. We have a very diverse product line that includes Vegan, Spa Sea Salt Bars, Fragrance options, and much more.
Sheena says:
November 25, 2016, 10:53 am
This is such a great list, Patrice! I have many of them on my list as well. Can't wait to fill up my wishlist full of all of this Melanin Magic!
Jennifer says:
November 25, 2016, 3:45 pm
What a great list. Thanks Afrobella!
Lonita says:
November 26, 2016, 7:04 pm
Hi! I have a vintage store on Etsy. You can save 40% off your order through December 2nd with the coupon code: CYBERMONDAY2016. Or there's an awesome natural products boutique that I often support called DivinePurity that is black owned as well. Thanks!


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