Some may make it seem oh so effortless, but it totally isn’t. Being a fashionista is hard work. It requires planning, creativity, and a flexible budget.

Rachel Roy Lookbook March 30, 2009 photographed by Anne Menke @

If you’re gearing up for a special event (like say, a holiday party), it’s even harder. What’s the dress code? Who’s gonna be there? How will the weather play into what you wear?

Wouldn’t it be SO much easier to have a fabulous designer send over an outfit for you?

Bellas, today I’m gonna make your fashionista dreams come true.

Fabulous, amazing, beautiful designer Rachel Roy has a very special offer for Afrobella readers!

Rachel HERSELF is offering ONE lucky reader a head-to-toe look, chosen from her Fall 2009 collection!

The look will include top, bottom or dress, shoes, bag and jewelry. We’re talking about an estimated $600 value here! Plus — even better — for every entry collected, Rachel Roy will donate $1 to the St. Jude Children’s Research Hospital.

How do you enter? How do you win?

This giveaway won’t be done in the usual way!

Instead of leaving me comments below, send an e mail to You need to send in a photo of yourself, and a short paragraph describing your personality and style so that Rachel can select a look that she thinks will work especially for YOU!

We’ll be collecting e mails for the whole week, and this contest will officially be closed Monday December 21st, at noon. A winner will be chosen and announced just in time for Christmas!

Don’t forget — besides making you look amazing, this will also benefit a VERY worthwhile and special charity, the St. Jude Children’s Research Hospital! So whatcha waiting for? Send an e mail right away! Good luck to you!!

To enter please send your email address*, first & last name, full mailing address (including city, state & zip) and phone number to Winner will be randomly selected.

*By providing your email and entering this giveaway all entrants understand that they will be automatically signed up for newsletters. Entrants can choose to opt out of newsletters upon receiving their first email. Email addresses will not be shared with third-party vendors.


Andrea says:
December 14, 2009, 1:37 pm
this is fantastic, i love Rachel Roy!
Christine Mills says:
December 14, 2009, 1:42 pm
That's great. I love Rachel Roy and was delighted to see her collection at Macy's.
shawanngoddess says:
December 14, 2009, 2:22 pm
This would be a great pick me up for my post baby body! Thank you both!
Hillerie Camille says:
December 14, 2009, 2:26 pm
This is the best!! I love Rachel's style.
Stephanie says:
December 14, 2009, 2:44 pm
Wow what a great opportunity! thank you!
pets says:
December 14, 2009, 4:01 pm
The power of Afrobella!
Cammy says:
December 14, 2009, 4:09 pm
This is fantastic! Is the giveaway only available to women living in the US?
Tracee says:
December 14, 2009, 5:20 pm
Love her style!
africaliving says:
December 14, 2009, 8:20 pm
I saw Rachel Roy at a Fashion show in Ghana a couple years ago and my heart stopped I was sooo excited. This is such a great contest and exactly why I keep reading your blog!
talktotisha says:
December 14, 2009, 11:44 pm
You always have the coolest giveaways Bella! Keep up the good work !
Lauren e. says:
December 15, 2009, 2:11 pm
Wow! Great giveaway! Love Rachel Roy's sense of style
bella says:
December 15, 2009, 2:35 pm
SO happy about this, and glad you bellas are loving it. Good luck to you all!!
Bee says:
December 15, 2009, 2:43 pm
Hey Bella, is the contest open to people in Canada too?
ceecee says:
December 15, 2009, 5:57 pm
Good luck to everyone who plans on participating! This looks intimidating and I can imagine there will be a TON of entries.
Zoë says:
December 16, 2009, 11:58 am
Same questions as Bee up there... is the contest open to Canadians?
Chimere says:
December 16, 2009, 10:36 pm
This would be one great Christmas gift to remember. Thanks bella
Nicole says:
December 17, 2009, 3:50 am
Up to what sizes do Rachel Roy's designs go up to?
bella says:
December 17, 2009, 7:42 pm
@ceecee - why does it look intimidating? Girl, go 'head and throw your (fabulous) hat in the ring! Why not? @zoe and @bee - this contest is open to residents of the USA, I'm sorry =( I am working on offering some international contests in 2010. As someone who lived out of America for so long, I remember how it felt to be ineligible for all the sweepstakes and contests I'd see in magazines. So I promise - an opportunity for my international bellas is coming in 2010! @nicole - I don't honestly know, but I do know she doesn't yet have a plus size line. Visit to check out individual items, to see if they come in the size you're looking for!
Ann A says:
December 22, 2009, 9:51 am
I have my fingers crossed!!! :)


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