Someone asked me recently if I could name my favorite natural hair companies. I started typing out a list of the usual suspects, the mainstream choices…but then stopped myself. I do still use the most mainstream natural hair products, but I do still very much enjoy supporting the up and comers. The new entrepreneurs who reach out to me to review their products. Their packaging may not yet be slick but the product has heart and soul in it.

In the 5 years which I’ve been doing this here blog (yes! 5 years in August!) I’ve been lucky enough to be the first mention of quite a few products like this, and I’ve directly gotten to see the growth of so many small businesses. One of my entrepreneur friends recently called it “The Afrobella Effect,” meaning that after I blogged about her business, she began to recieve much more press attention and get many more sales. I laughed when she said that, but it is an AWESOME feeling, knowing that exists. I really hope that I can do that for these small businesses too. Because their products rock and they deserve it!

Without further ado – five up and coming natural beauty companies you need to put on your radar!


Tasha of BelleButters is that rare and special kind of business woman. She recognizes the power of social media and is a true spokesperson for her brand. If you ever have a question about her products, hit her up on Twitter. And follow her for tips on natural hair, and finding the best products for you – amidst the rest of her engaging conversation and bits of wisdom. Tasha is cool people, and she makes AMAZING natural hair and body products. Click here to browse her Etsy shop, where she sells whipped butters for skin and hair. Her Unyevu butter (that’s Swahili for moisture) is awesome for ashy elbows and knees, and divine for twists and other intricate natural hair styles where moisture and hold are necessary. Shea, mango, and avocado butter + neem oil, apricot kernel oil, and sunflower oil. The scent is mild and pleasant. I think I’m gonna try the mint chocolate butter next!

Cush Cosmetics.

CUSH stands for Color Us Simply Holistic, and that’s what this hair and skincare company keeps as their watchwords. The company was created because of the founders’ concern about the preservatives and chemicals being used in cosmetics, so CUSH Cosmetics products are all natural – made without synthetic preservatives, colors, fragrances, and ingredients like petroleum and mineral oil. If you like highly scented shampoos and conditioners, look elsewhere. If you like products that really WORK, I recommend Cush’s Hydrate Me Leave In Protein Conditioner. It’s got detangling power galore! The Mango Pomade with Wheat Germ Oil smells like heaven and makes my hair feel divine. It’s just $13, and a little goes a very long way! Click to check out Cush Cosmetics.

After Affects.

I discovered this up and coming natural bodycare at a recent Chicago natural hair event. From the minute I tried their Face Polish, I fell in LOVE. It’s an awesome winter-into-spring exfoliator. Made with shea, aloe vera, mango butter and jojoba beads, this polish smoothes skin and leaves your face feeling supremely moisturized after. It’s become a part of my current skincare routine. I use the face polish, then rinse, spritz my face with witch hazel, and then spritz with rosewater. So fresh and so clean clean! The After Affects has a wide range of face and body products, click here to browse the full lineup.

Jaas Beauty.

I discovered Jaas Beauty at this year’s America’s Beauty Show, and I’m so glad I did. Owned by Eugene and Serah Wengerd, a very sweet interracial couple that have made research the backbone of their company. Having learned about the benefits of neem oil and Indian herbs, they flew to India and spent much time doing research on the herbs and oils for skin and hair that are most respected in their culture. Jaas Beauty makes four products right now — Hair and Scalp Butter and Hair Moisturizer, and Body Butters for Normal and Dry skin. Their range is small, but their products are incredibly effective. Their hair and scalp butter is helping me step up my hair twisting skills, and giving me the moisture I so desperately need. Loving everything about it.

aSili Bath and Body.

If you’re seeking an incredibly moisturizing and highly fragranced bath experience, you need aSili Bath and Body products in your life. Handcrafted body oils, body scrubs, bath salts and body butters that come in an enticing array of scents. The brand is known for offering customized fragrances for clients. I was blessed with a jasmine-scented white floral body butter and body scrub at a recent Chicago natural hair event, and I love the uniqueness of the fragrance. Check out aSili Bath and Body for a fragrant experience of your own!

Those are five of the best up and coming natural hair and bodycare companies I’ve been lucky enough to experience recently. See anything you’re dying to try?



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