Mascara commercials irk me to no end. Every time I see an ad on TV for a mascara promising to volumize my lashes by unbelievable amounts, it makes me want to flip channels.

Because #1 – the model or celebrity in the ad is most likely wearing fake lashes, and

#2 – if it’s a product that promises to make your lashes grow, there’s most likely a side effect I’m not comfortable with. That “Lashisse” parody scared me straight for a while!

While I remain hesitant about certain forms of lash boosting, I am ALL about trying mascaras and lash primers that add volume. My obsession du jour is DiorShow Maximizer Lash Plumping Serum – it makes my lashes look ultra lush no matter what!

Sold exclusively at Sephora, this is Dior’s first lash primer. You apply it under mascara, or by itself at night as a deep conditioning treatment for your lashes. It applies white and opaque, but dries clear if you wait.

Dior’s lash primer really helps my lashes stay neatly and uniformly coated and curled – I have a few wonky lashes that always want to tangle or lean to the side, or grow straight when all the others curl. This serum helps to keep my otherwise unruly lashes in line, until my mascara of choice darkens them and keeps them in place.

Usually I apply a coat of DiorShow Maximizer Lash Plumping Serum, then apply my mascara of choice. And of course they recommend you pair it with DiorShow mascara of course…but the serum makes every mascara glide on smooth, look thicker, and last longer. In these dog days of summer I am LOVING it.

I know I don’t do the lash photos like my girl Clumps of Mascara does…but I am wearing DiorShow Maximizer under my stand-by, Maybelline Full and Soft in this pic. Just so you know – it will also give your drugstore faves that extra special Dior oomph.

DiorShow Maximizer Lash Plumping Serum is exclusively at Sephora and costs $28. And in my opinion – you deserve it in your life!

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Brittany says:
August 18, 2010, 9:09 am
Those mascara commercials are such lies, aren't they? iCan't. I can't believe I haven't tried this one yet. The horror! You've got me wanting to try it out. All hail the fabulousness of the retired Full 'N Soft.
professor says:
August 18, 2010, 10:00 am
I've tried Latisse and the Dior. Both work very well; however, for me, they did a similar thing differently. Like you, I appreciate the notion of conditioning my lashes and when I used the Dior with any mascara (yup!)? My lashes were outrageously thick and curled! The Latisse is waaay too expensive; the Dior is a bargain, comparatively speaking. It's definitely a way to go for Bellas who desire the plump and curl of life without emptying their wallets! But, you know what? I think I'm more of a Latisse Bella. The Latisse worked almost IMMEDIATELY for me; I didn't have to wait long at ALL to see its effect on my lashes! And I loved that its effects were noticed by friends and family, as my longer, more noticeable lashes nearly touched my brow bone when I mascara-ed 'em up! It's effects lasted even when I took off my makeup, which made my eyes look extra pretty when bare-faced. I had no real side effects ultimately (intially I used too much and practically in my eyes and it caused slight itchy irritation; I learned to, oh, read the instructions before applying). But, it worked so well for me, I'm seriously considering whether to take the plunge (either $125 or $150 per microscopic container) and make this one of my long-term beauty investments. A tip for Bellas who are tempted to try Latisse? Squeeze one droplet into the cap, dip the brushes (supplied) into the cap, and then brush the product onto your lash line. Don't try to drop the Latisse onto the brush (as instructed); less coordinated Bellas will miss and waste precious product that way. Also, others have suggested that you invest in the tiniest,skinniest brush and toss the ones provided. I didn't do this; I used the brushes provided (though I didn't use a new one each time). Finally: if you stop using Latisse? Your lashes WILL return to their pre-Latisse look, FYI. That's not the worst thing in the world. But, perhaps if that's going to happen, there's no good reason to spend so much money on Latisse, yes? Thanks for this lovely review! And Happy Anniversary again!!!
alicia e. says:
August 18, 2010, 11:48 am
I haven't tried any of the lash boosting systems but I am tempted not so much by Latisse but by Loreal and now Dior thanks to Ms. Bella:)
Cheapanista says:
August 23, 2010, 9:50 am
There is a CVS "outlet" store near me where anything unsold at CVS comes to die. We get great deals daily, so I tried the cheap version by L'Oreal and I am happy to say that it works. I wear glasses a lot and since I started using L'Oreal's Lash Boosting Serum, I can't wear my glasses when I have mascara on because my long(er) lashes brushes against them.
JazziSimms says:
September 9, 2010, 11:19 pm
I am a HUGE fan of Dior's Extase Mascara! I have never had better looking lashes. I saw an ad for the primer in Cosmo and have been meaning to grab it. I had a feeling it had to be good stuff. I don't think $28 is bad, after all, YOU GET WHAT YOU PAY FOR!
resources says:
November 24, 2012, 12:55 pm
Hi! I could have sworn I've been to this blog before but after reading through some of the post I realized it's new to me. Anyways, I'm definitely happy I found it and I'll be bookmarking and checking back frequently!
Tamara says:
December 22, 2012, 11:26 pm
Well, I don't agree that it dries clear. It stays thick and white. But it does do a nice job of thickening and conditioning. However, I hadn't used it in awhile and when I pulled the wand out the brush broke off and was stuck in the container. I have NEVER had that happen with any kind of eyelash product and $28 is the most I have ever paid. I'll be writing to Dior about this.