An idea has been marinating in my mind for the last few weeks.

It was sparked when I went shopping in the suburbs of Illinois, and realized how many items of beautiful plus size designer clothing was for sale. TJ Maxx. Nordstrom Rack. Marshalls. All of these stores had heavy racks of Calvin Klein, Ralph Lauren, and Michael Kors plus size clothes. And when I came home, so excited with my stash, wanting to blog about these killer finds…nary a link to be found.

I wore my killer designer finds to events around New York Fashion Week.

And when I had the incredible opportunity to interview one of my favorite designers – Rachel Roy – shout out to Tafari Stevenson Howard for the DOPE photo! – it all came up in our discussion.

Watch the video below to see! Rachel and I bond on jewelry, being charitable and giving with your creative talents, and the possiblity and promise of a Rachel Roy plus size collection.

Now THAT is a 5 minute interview! We covered so many topics – more to come about Rachel’s amazing charity work! – but our exchange about plus size fashion really stuck with me.

And THEN! Then I went to Lane Bryant down the street, which was packed to the gills with plus size women mingling, sipping cocktails and enjoying each other’s company! I met up with my homegirl Huny – she is the definition of plus size sexy! Everyone was oohing and aahing at the new DKNY for Lane Bryant collection (I went back the next day and bought the terry tie jacket in grape leaf!).

And I met some amazing models who proved once again that big girls are just as beautiful as our littler counterparts.

That is the STUNNING Ashley Graham, she was SO sweet in person!

After the interview, being back home, unpacking my clothes and thinking about the offerings and experiences I had at NYFW…I had a late night revelation. And I tweeted about it.

Seriously. Genius, right? LOL I have my moments!

Some of my fatshion friends jumped at the idea! Sarah Conley of StyleIt responded immediately, and Marie Denee, AKA The Curvy Fashionista, was all over it! Marie went to work right away, and now largely thanks to her amazing efforts, the little idea that could has taken on steam!

We’ve got a petition that I’d love you to check out – click here to show your support and sign the Add Plus Size Designer Collaborations to Target” petition.

Click here to read Marie’s open letter to Target.

We’re talking about it, fellow plus size fashion bloggers are posting about it, and if you write or do a video blog about this movement I will link it right here! And here’s hoping designers will stop talking about it and start BEING about it!

If you’re on Twitter, please discuss the issue. @ reply your favorite designers. Use the hashtag #TargetPlus to let them know, we’re here, we’ve got money to spend and a passion for fashion, and our needs aren’t being met.

So obviously my first pick for a designer plus size collaboration with Target would be Rachel Roy. But Betsey Johnson would be AWESOME! Who would you like to see the most! Let your voice be heard!

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