Shea Moisture Review – Is It For You?

By now you’ve probably heard all about Shea Moisture, or seen the brand of natural hair products prominently displayed at your nearby Target or Walgreens. Or maybe you’re one of the natural bellas who has seen the blog posts and felt curiousity but haven’t yet actually tried Shea Moisture.

I was lucky enough to try out most of the haircare products in the buzzed-about natural hair brand’s lineup and in summary, here’s my verdict. Is Shea Moisture for you? Odds point to yes. With four different main haircare product types there’s probably something in there to meet your specific natural hair needs, and the products are of amazing quality for stuff that’s being sold in mainstream drugstores! I’ll break it down by label.

Shea Moisture

Coral/Pink/Salmon colored label – Organic Coconut and Hibiscus, meant for enhancing curls for thick, curly hair. Loving the styling products best of all!

Yellow label – made with organic raw shea butter for deep treating dry, damaged hair.

Black label – made with organic African black soap for balancing and cleansing dry, itchy scalps. Loved both the shampoo and conditioner so, so much!

Olive/brown label – made with organic yucca and baobab for thickening fine and thin hair.

In the past I had found myself gazing in wonderment at the Target endcap and trying to figure out just WHICH Shea Moisture product to try first. I got lucky when Shea Moisture sent me products to review. Now that I’ve tried almost all of them, if I could go back in time to myself standing at the Target display wondering which thing to buy first I’d say…go for the African Black Soap Balancing Conditioner. As I explain in this video, it’s in the top 10 drugstore conditioners I’ve ever tried. Ever.

Not every Shea Moisture product was a hit outta the park for me – the Shea Butter Masque didn’t do much but weigh down my hair, and didn’t give me the comb through slip I craved. I will be giving it an additional try, accompanied with my Huetiful steamer to see if it can truly make a difference.

Like I said in the video, it’s SO important to use the products as directed with this brand – click here for a breakdown on them all including ingredients and usage. Shea Moisture is also on Twitter @sheamoisture4u and on Facebook – click here to “like” them!

So in general, two thumbs up for Shea Moisture’s hair products! I love that this brand is making inroads into such mainstream stores, with ingredients that are so good for natural hair. It makes quite a statement about how far it’s all come. Don’t wanna sound like a grandma, but back when I started this blog, the idea of finding products of this quality in Walgreens? Unheard of. And look at how far we’ve come! I think it’s great. What do you think?

Have you tried Shea Moisture? What are your thoughts? What are your favorite products in the brand?

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Comments

  1. i love shea moisture products! I actually really like the deep treatment masque–i give my hair a deep condition every other week and as long as i use it sparingly it doesn’t weigh down my hair. I also like the moisture mist and the black soap shampoo. I have dry itchy scalp and it has definitely made a difference!

  2. Songine' Clarke says:

    I love Shea Moisture products! I use the Organic Coconut and Hibiscus products and it moisturizes my hair pretty well and I always have people telling me that I smell like coconut. :)

  3. I don’t have fine or thin hair but I LOVE the Yucca and Baobab line.

    • So if you dont have thin hair why are you using the Yucca and Baobab treatment ?

      • … she probably uses it for the same reason I do! I have a headfull of thick hair, but using this shampoo pumps up the volume even for thick hair. the biotin in the shampoo promotes thickness and new hair growth.

        I have 2 year old locs and a couple were starting to thin a bit at the root but once I started using this product, they all thickened up. in fact, I have been trying to rehabilitate my edges. I’ve been wearing decorative hair wraps as my locs grow in (I had a mohawk and my sides are catching up to the middle). The scarf rubbed at my right temple and started breaking the hair.

        After using the thickening shampoo & hair milk, i have new hair in the rubbed area and have already started a new loc to fill in the spot.

        So, you don’t have to have thin hair to use this product. If you are seeking to thicken or maybe start some new growth, I’d recommend.

        Besides that, it smells HEAVENLY!!! sometimes I just rub a touch of the hair milk in just to give my hair a delicious scent:)

  4. I’m so glad that you did a review of Shea Moisture!!!

    Prior to my last BC, I was using the Organic Coconut and Hibiscus shampoo and conditioner, which I thought was “ok,” but when I tried the Organic Raw shea butter shampoo, I was in heaven. It was extremely moisturizing for my then– natural, semi-damaged hair (which I soon discovered was REALLY REALLY damaged). I ended up having to start over and just BC’ed a few weeks ago. The only shampoo I had left was the pink label, which completely dried my hair out, so I will either go back to the brown label (raw shea butter) or try to the black label. Ive never tried any of the masks, and based off your review, probably never will.

    Peace & Love!

  5. legitimate_soul says:

    I like the pink/coral label with the moisturizing spray and the curl smoothie. I like the scent and the ingredients better than “Mixed Chicks” which i previously tried. It’s thick for my thick hair and I have even used it on dry hair. I definitely like the price much better than the other products I have tried as well.

  6. I discovered them about a year ago and I use the coconut/hibiscus line especially during the summer for a wash & go it makes my curls bounce and plenty of shine! this fall I tried the yellow label with the raw shea butter because my hair was so dry going into the winter months. It worked ok but I still had to use additional products to get my moisture back. Ironically that line works extremely well on my daughter’s hair who is also natural.

  7. I’m so glad you reviewed Shea Moisture! It’s a great line and for the price it can’t be beat! So far I’ve tried the black label and it really helped my itchy scalp. I also tried the deep treatment masque which left my hair really soft and the curl and style milk.

  8. I’ve been using this line ever since it debuted on the shelves at Target! I’m in love with everything from the Pink Line and the Gold Line. I use each and every product from both and they do my hair good!

    I wish the Pink Line had a conditioner that came with the Shampoo, it would make things so much easier.

    The conditioners from the Gold Line are awesome as leave-in’s during the summer months and the Curl Enhancing Smoothie and Hair Milk are bomb as well. I do like the Hair Mist but that’s really something you can make at home.

  9. I’ve been using the Shea Moisture products for about a month now and I most say that I am very pleased with the results so far. I am currently using the Shea Butter Moisture Retention Shampoo and Shea Butter Deep Treatment Masque (purchased at Target). These products have provided the much needed moisture my hair and scalp has been craving.I do plan on trying some of the other products available in this line soon!

  10. Thanks for this review. I just love the Shea Moisture line! My hair responds so well. The Curl Enhancing Smoothie – can’t say enough good things. I just bought the Curl Milk and I am sure I will love that, too. I am using the Raw Shea Butter Shampoo and conditioner – both are superb. I also use the Raw Shea Reconstructive Elixir to seal my ends when I do my almost daily twist outs. The $9.99 price fits my pocket and being available at Target and Walgreens is icing on the cake! I am pretty sure I have found a product I can stick with unless my hair changes but then I could try a different SM product line. I never wanted to be a PJ but it kinda comes with the territory when you are a newbie. The idea of being able to layer products in the same line really has me SOLD. Did I just do a commercial? LOL

  11. I used the Shea Moisture Masque hoping for great results, but was disappointed. Like you, I didn’t get the slippage that I’m used to with other products. And it really just made my hair feel blah. I have tried the Organic African Black Soap Dandruff and Dry Scalp Elixir, which really has helped me to improve my sometimes dry scalp, though.

  12. ok, i know we are supposed to be talking about shea moisture, but honti you look too pretty in this video! love the makeup~

    and oh yeah, i love shea moisture too – love the curl enhancing smoothie. heading to target tomorrow to stock up.

  13. I am so happy you did a review on the Shea Moisture product line. I have tried the pink & green label and love them both. I plan on trying the masque and the organic african black soap conditioner this weekend. I just can’t say enough about this product

  14. To loud for me says:

    I have used the Shea Moisture products as well I have on again off again exzema issues, so its hard for me to use a lotion that smells good. This is why I purchased the Shea Moisture it smelled great and I was hooked. My issue was that it was tooo loud for work, which is sadly where I spend my life.

    My bosses could smell me before I got to there desk. No one complianed about the scent but thats not professional.

    I will buy it though for going out with friends but as a daily product I can’t use it.

    • I have so much respect for you right now. The fact that you know smelling so strong is not professional. My grandmother had breast cancer and after chemo her sense of smell is heightened. I can put on just some cherry carmax and she gets horrible migraines. She works at amazon and people wear these strong perfumes and she can barely make it through the day. She keeps peppermint oil handy to sniff because it opens the airways and helps her breath and ward off headaches. I wish all people where like you ahah.

  15. Hey Bella,
    Long time reader, first-time commenter. I must say I really do enjoy your site. Keep up the good work!!!

    BAck to Shea Moisture… I am in Miami and so jealous you all get them in Walgreens too (we only have them in Target). Anywho, excellent products for a price you just cannot beat. I actually began using the Hibiscus & Coconut a while ago and introduced to a co-worker who’s natural as well and she loved it too. She uses on her daughter (natural) and her mother (relaxed) loves it. I even have my mother (relaxed) hooked on it, now she doesn’t use anything else! I also use the yellow label and I recently purchased the black label and olive green – so I will be giving those a try as well.

    zoe1231

  16. LOVE IT–Discovered it about a month after I BC’d (Aug 2010). I started off with just the Coconut & Hisbicus Curl Smoothie and Shine & Hold Spray, then later I found out they had the Shea Butter Moisture Retention Shampoo and Deep Treatment Masque and for $9.99 ea. at Target, they last a LONG TIME, I haven’t repurchased yet! And recently I found out on CurlyNikki’s site that come April 1, 2011 Walgreens will be carrying the Shea Moisture line–yea! I’ve already told my natural friends to be on the look out.

  17. I have the Shea Butter Shampoo and conditioner and although my hair was clean, it felt very dry by the next day, I had to use shea butter like crazy and Karen’s Body Beautiful Hair Milk to soften it out. My hair is kinky (I’m a 4b/c) and dry hair is not a no-no.

    I have been using it for about two months, I don’t know if maybe it didn’t work for the winter months or what, but it was a no no. However, I have just discovered Trader Joe’s Nourish Shampoo and Conditioner. Hair is soft and when I added my KBB hair milk WHOO HOO! Soft!

    I’ve found what works! Still love Shea Moistures’ African Black Soap facial products though! : )

  18. Shea butter is so good for your skin…and hair too! LOVE IT. Off to find it now! :D

  19. Thank you for your detailed and informative review. :)

    I began using the Shea Moisture Raw Shea Butter Moisture Retention Shampoo and Restorative Conditioning Milk per recommendation of Felicia Leatherwood via her Loving Your Hair With Natural Care Workshop. In fact, I’ve been using these products since I received my Big Chop on January 15, 2011. My hair has responded very well to both. The Conditioning Milk is a fave of mine. I can use it as a rinse-out, as a leave-in, and as a mild deep conditioner. I recently purchased the Raw Shea Butter Deep Treatment Masque. I applied it generously to freshly-shampooed hair, and covered it with a plastic cap for about one hour. While my hair felt conditioned, it also felt stronger, which leads me to think that this is a conditioner with protein and moisture benefits. I applied a bit of the Conditioning Milk after rinsing out the Treatment Masque, and I hardly combed out a hair.

    My hair responded less-favorably to the Coconut and Hibiscus product line. In particular, I used the Hold and Shine Moisture Mist, and the Curl and Style Milk. They left my hair dry, rather hard, and dull, and my scalp irritated and itchy. My hair doesn’t respond well to products containing large quantities of coconut. While coconut isn’t a protein, it binds to the protein already in the hair. So, I ended up giving these two products away.

    I’m interested in purchasing the African Black Soap Dandruff and Dry Scalp Elixir. :)

  20. I have been waiting to purchase the hair care line! The targets around me have the skin care line (which I LOVE) but not for hair. So excited! I just purchased the African Black Soap Shea Butter lotion and it is really moisturizing for my face/body and smells good. I have been using the African Black Soap bar for about a year now. My staple face cleanser.

    • The African black bar Is my staple face cleanser too. Says it’s moisturizing but also good for acne prone skin. I never had much trouble with acne and I almost always moisturize, but this stuff makes my skin SO happy! Walgreens has been sold out though and I needed to restock, so my newest purchase is the frankincense shea bar. I doubt I’ll love it quite as much as the black, but will update with feedback on that one :)

  21. I could not pass up Shea Moisture once I read the list of ingredients, because at 9.99 it’s a steal.

    I’ve tried moisturizerss from the coral line, and they were ok for me, but since I have locs the cream formula wasn’t ideal.

    Eager to try the Black soap shampoo; I’ve actually been using the African Black Soap Shea Butter lotion from their bath and body line ( carried at Duane Reade in NYC) as well and it is WONDERFUL, extremely moisturizing and leaves the skin soft and supple!!! Usually I stay away from using bar soaps due to how drying they can be, but I’ve been using their Lemongrass soap as part of my regimen for a few months now and it has really helped to tame my acne and improve my skin tone (on the face and body)!

    You are absolutely right Afrobella!!! There is something for everyone by Shea Moisture!

  22. I reviewed some of Shea Moisture products on my site as well. I still like using the Dry scalp Elixir, But the yucca and Baobab spray left my hair hard and dry. But it works great on my daughter’s hair. And I recently bought the Deep Treatment Masque and must say that it was ok. again, maybe it’s because I have locs which I’m about to lose anyway, but it works better as a styling creme.

  23. I tried the deep treatment masque and didn’t like it at all! It was thick and goopy but didn’t help me detangle my hair. It smelled like cake batter (which I like!) but it was too heavy. My friend purchased the shampoo during the same shopping trip and didn’t really like her purchase, either.

    I have also tried the African Black Soap body wash, and liked it.

  24. I have to say that I am in love with Shea Moisture products! This is going to sound like an infomercial, but I honestly love this stuff!

    I have been raving to friends about it, even those with straight hair. The problem for me living in Milwaukee, WI, during the winters my scalp gets so dry and down come the flakes. No matter what I do, I can’t win. No dandruff shampoos work. I stumbled up SM in target and picked up the African soap anti-dandruff shampoo. It worked after one try! I thought maybe it was all in my head, but when I went to get my hair done a few weeks after I started using it, my stylist asked me if I was using a new product because she noticed I had no flakes. I was preaching up and down to her that she needs to use it. I also use a conditioner and hair creme. I only wash my hair w/ shampoo once a week and as the creme and conditioner accumulate my hair looks at it’s best mid-week.

  25. sunshinewilson says:

    I absolutely loshea moisture hair products. When I used it consistantly last summer I could tell my hair was healthier but when I ran out of product I moved on to something else because the nearest target that sold it (on the prodominantly black side of town) was almost an hour away. Since I have been using other products I can tell my hair is not as healthy but since walgreens introduced it in their stores this week (and its a buy one get one free sale!!!!!) I have stocked up on shea moisture products. Working to get my hair back where it was last year.

  26. Just an FYI…..Walgreens has the Shea Moisture products on sale this week – BUY ONE, GET ONE FREE!! :-)

  27. A Christina says:

    Just found these products at my local Walgreens….buy one get one free. As I type I have the conditioner in my hair. Smells great, before I washed I tried the curl and style milk it made my hair super soft. couldn’t wait to try the other products that I purchased.

  28. shelley says:

    I was not happy with the end result in regards to this product line. It left my curly hair a frizzy mess. I have to stick with Miss Jessies to get the results that give me the rave compliments everytime I step out the door.

  29. I have seborreah on my scalp. The kind that leaves my scalp very very oily while my hair remains dry. It has been hard to find a shampoo that “gets” that. All of the seborreah shampoos assume you have a dry flacky scalp. Well the Shea Moisture African Black Seed Shampoo was a blessing. It cleansed my oily scalp while moisturizing my dry hair. Amazing!!! I also bought the coral label hair moisturizer for the rare occasion when I comb or pick out my hair. My hair reacted well to that too. But since I typically use Kinky Curly Curling Custard on oncombed wet hair, I will not use the coral label product again until I comb out my fro again next year.

  30. I love sheamoisture products the moisture retention shampoo stopped my itchy scalp and left my curls moist and tangle free. I love the curl smoothie as well gives me great twist outs and braidouts

  31. I just had to add my two cents because I just published a post about Shea Moisture on my blog at http://sincerelynaturalone.blogspot.com/

    Let me just say I love this product line. I am actually partial to the coconut & hibiscus line. I hear so many mixed reviews on this line, but it has worked just fine for me. I also like the raw shea butter line because my hair has a tendency to be dry and I get the moisture I need from this line. All in all I love the product and the $9.99 price tag doesn’t hurt either.

  32. I didnt like the masque at all and i even tried it as a leave in, still didnt help so im thinking maybe it would be better on natural hair and not permed b/c im 2 weeks post. It really weighed down my hair.

  33. I have tried the Organic Raw Shea Butter Moisture Retention Shampoo. I really do like it alot. I have had locs for 7 mths and have been dealing with dry dull hair and a bit of itching. So far this shampoo has done what the others did not – soft hair. As time goes on, I’ll monitor the itchy scalp. But, so far I’m satisfied.

  34. I love their products! I have all the products but the anti-breakage masque. I use all their products interchangeably with each wash. I am not a fan of the coconut and hibiscus curl and style milk.

  35. I made the mistake of putting a perm in my daughter’s hair. I want to know if I can use the shea moisture products on her hair since I want it back natural?

  36. Purchased the Curls “Cleansing Cream” from target, along with the Shea Moisture “Deep Treatment Mask” and a tangle teaser. All three products were great for my hair. LOVED the Shea Moisture on my 3c/4a/4b super dry dry hair. I live in Vegas where its hot, dry and the water is very hard. I washed my hair with 1 cup of AC Vinegar and 1 cup of water to get the PH balanced, then used the cleansing cream, and finally the treatment mask along with an EVOO treament for the scalp. Praise the Lord these products actually did what they said they would. I’m so happy with the results. My hair is soft, smooth, shiny and smells good too. Definitely will recommend to the people. And if you want to cut down on detangling go to sallys and get a tangle teaser for 10.00 bucks its awesome.

    To Kenya: Just let your daughters hair grow out. Research some protective hairstyles while she is transitioning. Shea mositure is an excellent products to keep up with the new growth and keep it healthy. Be easy on the shampoos too so that her hair doesnt break off. And do some light trimming each month until it grows to a desired legnth. Hope this helps (God Bless)

  37. So happy! I haven’t been using this very long, but I already see that it works WONDERS!!! This product – Deep Treatment Masque – is very effective on my hair which craves moisture. After applying this generously after a poo and leaving it in for at least an hour, it leaves my hair clean, bouncy and moisturized like never before. I can do whatever I want to afterwards… blow it out (i know), flexies, straight fro or anything else and my hair doesn’t end up feeling brittle and stays much less tangled than before I began using Shea Moisture. I’m sold on this and the Curl & Style Milk. Will try other products from this line soon. I’m about to become a hoarder and stock up on this stuff.

  38. Danielle says:

    I have to say I truly love this product. I am curently transitioning and am 8 months post relaxer and I’m not exactly sure but I beleive my hair type is 4b. My goal is to go for 14 months before I do the big chop. =) I usually used Curls products when I washed and styled and it worked ok but still left my hair a little dry. I bought Shea Moisture Coconut and Hibiscus shampoo, moisturizing spray, and styling milk yesterday. I washed my hair and did a braidout and my hair is still extra soft and moisturized with no greasy feeling. No product has done that for my hair before. I will continue to use this product for the rest of my life. I cant wait to try the other products this line has.

  39. I believe I have tried every product on targets shelves for natural hair and I go back to Shea Moisture every time!! My hair loves it. The only other product I use on my hair is Mizani’s Curl Replenish Intense Moisturizing Mask with my Huetiful Hair Steamer :) It really is an amazing product. I love it so much I also use the whole line for the body as well

  40. I been natural for about a year now and i been constantly trying to find products that will keep my hair healthy and moisturized. Shea Moisture was the first product line I tried, I believe I tried every brand they had at target and they never did anything for my hair. I love the way that it was organic and it had herbs in it but my hair never felt moisturized and it was always a tangled mess when I used this product. Everything it said that the product would do for your hair on the label, it seemed to do the opposite for me. Right now, I found kinky curly products to work best for my hair which actually left my hair detangled and conditioned without the dryness and tangle mess that I got from Shea Moisture. In addition, one of the best products I used was the one for curly hair because I wanted a shampoo and conditioner that would enhance my natural curly pattern instead of straightening it, but the shea moisture kept straightening out my hair and drying it out, which caused my hair to break and shed. Fortunately, the kinky curly line had strengthened my hair and my hair no longer sheds and I find my hair is retaining moisture and is extremely soft to the touch.

  41. BlackHair says:

    I was sooooooo excited to use the Shea Moisture curl enhancing after watching the videos. I thought this would be the answer i was looking for to keep my hair soft and like the jar says enhance my curls. Well it didn’t really do any of the above. It smells great and it did give my hair SOME moisture but it was nothing spectacular.My hair looked weighed down and nothing really happened. I was so sad after that. I don’t know if its how im using it but i need help. Any suggestions??

  42. Patrice Snead says:

    I LOVE LOVE LOVE their products. I use the coconut and hibiscus curl enhancing smoothie DAILY. I have tried the african black shampoo and moisturising shampoo and matching conditioners and love them all. I recently purchased the body soap for my EXTRA sensitive SKIN and i’m sooooo impressed. i will def try the entire line of products and have been recommending their line to EVERYOne I KNOW.

  43. I purchased the pink label Cocunut and Hibiscus Hair Milk for my infant daughter because I didn’t want to put potentially harmful chemicals in her hair. The product smells great and detangles her hair very well. I also discovered that the product works very well for my natural hair, even on the occasions when I choose to straighten it. I would definitely recommend the product for other natural beauties. I can’t wait to try more of the products!

  44. I love the Shea Moisture products. I am natural and my hair is thin, soft, extremely dry and frizzy at the ends; I purchased the Shea Moisture Organic Yucca & Aloe Thickening Growth Milk for thin and fine hair, and it works wonders. This product adds moisture to my dry ends, defines my hair curls, and smells good. I have tried many products but this works the best for me and my natural hair. Also, I use the Shea Mositure Organic Yucca & Aloe Leave in Conditioner. I would highly recommend this product line.

  45. I really enjoy these products. I’ve been using the one for thickening hair for about 4 months and have seen positive results. I really love the conditioner as well.
    I did my first product review here: http://www.youtube.com/watch?v=hGgUzQn4TM4 if you want to check it out! Thanks!

  46. I stumbled across the ‘Shea Moisture’ shampoos and conditioners in March 2011, while shopping for a new shampoo and conditioner. For decades, I’d used Nexxus Therappe shampoo and Humectress conditioner, off and on. But, recently, I’ve found that the quality is not the same as it was when I began using it in the early ’80s, and my hair didn’t have the same feel it used to, after using it. So, I began looking for a new shampoo made from botanical products. I currently use Sundial’s ‘Nubian Heritage’ soaps and love what they do for my skin, so I had hoped to find hair care products manufactured by their company. But, since I needed to use the products the very next day, I didn’t have time to wait for shipping. When I went into a Walgreen’s store, I saw the ‘Shea Moisture’ products and liked what I read on the ingredients list. At that time, I didn’t realize it was made by the same company who makes the Nubian Heritage soaps, but decided to try them anyway. When I got home, I checked them out online, and was pleased to find out they’re the same company.

    I love the ‘Shea Moisture – Moisture Retention Shampoo’ because not only is the aroma absolutely wonderful, but my hair feels conditioned after using it. I don’t even have to apply a conditioner after using it, because I can easily detangle it while the shampoo is in. I don’t like the conditioner as much; it seems to strip away some of the conditioning properties of the shampoo, but since I bought it, I sometimes use a little on my ends before roller setting. My hair has really thrived since using these products.

  47. I just found your blog and it is one of the most informative, funny and intelligent ones on the planet. I have very curly hair and the part in one of your videos where you comment that you don’t like waking up to matted hair – yeah, that is my experience every morning.

    Oh, and the hair sock thing? Priceless.

    I just discovered the products and love them but your posts/videos trump all.

  48. BOSATLDC says:

    I loooove these products. I use the Shea moisture african black soap shampoo and the raw shea moisture masque for deep conditioning and the raw shea moisture conditioner for instant conditioning. I normally switch hair products every 3-6 months but I been with this for over a year now. Its great!

  49. OMG! We look like sisters! Hair, face, everything.

    Thanks for this review. I found Shea Moisture products in Duane Reades (NYC) on a middle shelf -not the bottom! I usually shop at Whole Body (of Whole Foods) for Kinky-Curly, or Earthly Delight products.

    Happened to be waiting for my train one evening and decided to browse the beauty aisle at D. Reade’s. I bought everything they had for the Shea Moisture line because of the natural ingredients…AND they were almost sold out! That’s always a good sign because it means the product is moving.

    I find Shea Moisture products to be excellent, but I still prefer Earthly Delight which gives my hair maximum strength, definition, and the greatest scent. But, Shea Moisture is definitely a good alternative, and I will continue to use them when my first preferences aren’t available.

    Thanks again for a great review, and for boosting my confidence in this product line.

  50. 5 stars. I have the curl smoothie cream and the masque and they both smell wonderful and moisturize. My curl is very defined naturally but gets frizzy when dry I put some in over night and it lasts the WHOLE NEXT DAY. a little pricey? not at all! for the quality and how long it lasts I’d say its cheap. I look forward to trying more from this amazing line!!

  51. Just got the Shea Moisture repair and transition kit. Can’t wait to crack it open!!!!! So excited. Although I have natural hair my hair gets really dry so I am hoping it will have great effects. Will keep you posted on the outcome.

    • Courtney says:

      Hey I’ve decided to go natural and I’ve been doing research online on going natural and transitioning for about 2 weeks now. I’ve come across the shea moisture line because I’m looking for a good natural hairline, but I didn’t know shea moisture had a transitioning kit as well. How much is it since their website is temporarily down. Thanks.

  52. I just tried the Shea Moisture shampoo and conditioner with raw shea butter and LOVED them. I am not the target market, because I am white, but I have curly, slightly damaged color-treated hair and for the first time in years my hair felt soft after a shampoo and not like it was made of straw. This was even before I used conditioner. I like the conditioner a lot but it did not de-tangle my hair as much as I would have liked, however as a leave-in conditioner, it is absolutely wonderful. I might try one of the other types of conditioner to see if they help de-tangle any better.

    I just thought I would add my 2 cents, I was searching online for more information about the company and the products and there is not a lot out there, so I was happy to read your blog about it. Thanks!

    • I just purchased the Raw Shea shampoo and leave in conditioner and I loved it. I have a relaxer but my hair is curly and that shampoo made my hair so soft and clean. I purchase my products at target in GA.

    • Giovanni says:

      I am a 49 year old Italian American. I have recently removed all chemicals from my diet using the “Paleo Diet”. But here I am still added chemicals to my body topically with products. So now I am looking for all natural products from scalp to toes. I have to say I came across the “Shea Moisture” products in the African American section and read every ingredient on those bottles. I even researched the ingredients on the internet. So back to Target I go and purchased the YUCCA and BAOBAB shampoo & conditioner. They are a wonderful Product and would recommend them to everyone.

      I do have to agree with TIFFANY I still had a problem with entanglement. So this is my little trick. When you apply the conditioner start with mid section of you hair first and down to the ends rubbing the strains vertically down of your hair. Because this is all natural you do need to use more conditioner than those crap brands. Next apply to the top of your head spreading thru with your fingers. Next comb it through getting the snarls out add more conditioner if you have to. Leave on your head (I use a shower cap at this point) and rinse right before you get out of the shower. This works for me.
      Shower caps can be bought at the Dollar store in packs of 5 I believe. They are very thin which makes them great for treatment to your hair.

  53. I’ve been using the Shea Moisture products for about one year. My hair was so dry and damaged. I’ve had major growth and my hair stays healthy and super manageable. This is the first product that made my transition from chemicals to natural feel worthwhile. I LOVE their products. My favorite is the Coconut and Hibiscus although the Organic Raw Shea butter words well for me too.

    • The deep treatment masque did nothing for me as a deep conditioner. I now use it as a moisturizing styling cream, and it has really changed my twist outs. They are shiny and no longer frizzy. I do dry twist outs, which also changed my life. The wet ones ended in a frizzy mess every time. If it doesn’t work as a deep treatment, try it as a styling cream. They list that as an alternate use for the product on the label. Best!

      • Ditto on the masque. I never even tried it as a conditioner b/c I saw some recommendations to use it as a styling product and I’ve used it that way and it has been GREAT.
        I tried the curl smoothie in the same way in comparison and it also gave good results…it’s just a lighter version of the masque when used as a styling product in my hair.
        But love the price point, love that I don’t have to wait weeks to get it shipped (or pay shipping), and glad that I’m at the point where almost everything I use is available at the local store.

  54. I have been using the Raw Shea Butter moisturizing shampoo and its matching Treatment Masque for the last six months. I really liked the brand. It kept my hair moisturized and the deep treatment masque kept my hair shiny. Lately, it stopped working for my hair. My hair no longer shines no matter how long I keep the treatment masque in. I also used the coconut & hibiscus moisturizer (the big tub), and it would moisturize my hair then cause my hair to frizz. It doesn’t define my hair at all; it’s not good for twist outs (I have 4a/4b thick, coarse hair). I think I will have to change brands because it no longer does what it used to. I’m sad to switch products because Shea Moisture was a good value ($10 for a 12oz container for the DC?!). Has anyone else experienced this?

    • Are you protein sensitive? The coconut hibiscus line contains protein and a protein overdose might be causing your hair to frizz.

    • Yes, I have experienced the same issue with the Deep Treatment Masque and my hair type sounds just like yours.
      I first used the Deep Treatment Masque last winter & it worked wonderfully with my hair. But as the warmer months came around, it weighed my hair down & felt like a sticky mess. So during the summer, I stopped using it and applied oils instead (my favorite: made by Curls, kukuinut oil elixir $10 at Target). Now that it is getting cooler again, I’m going back to the Deep Treatment Masque. Also, be sure not to slather this stuff on your hair/scalp. That is good way to get the frizz happy on your head. Good luck!

    • Have you tried to clarify your hair? Maybe you have build up…..

    • I had the same problem with the coconut & hibiscus moisturizer until I realized I was using it wrong. I started applying an oil to seal in the moisture and I haven’t had the problem anymore.

    • ive had a very similar problem with this line and I agree that it has to be the intense amount of protein. initially my hair feels soft but after a week of use my hair is hard and sticky. I have to wash it with a deep cleansing shampoo so I have devrloped a love hate relationship with this product line. for my daughter it seems to be fine but she has very thick hair and I dont. I have debated trying thr line for finr hair but I think I will have thr same issue. my hair doesnt typically need additional protein n doesnt respond well to heavy oils. interesting that I do better without oil because I am black and most black people say they need oil.

  55. OMG!!!!! I just tried the curl enhancing smoothie!!!! I am so very impressed my hair is soft manageable and my curl pattern looks AWESOME!!! I’m not sure how I will look in the morning but tonight I am so so happy. I was really feeling discouraged on my natural hair journey with the products not complimenting my natural texture and leaving me feeling like “THE BIG CHOP” and going natural was a bad idea…Day 1 using this product and I cant wait to experience the rest of the line!!! And its affordable!!! This stuff is great!!!!

  56. Curious2knw says:

    I am thinking about going natural all the way, and making the BIG CHOP. But currently I’m in transition 4months now, can I still use this product? or is it only for the all natural.

  57. I was trying to view the page where you breakdown all the shea moisture products but I keep getting an error message

  58. love it

  59. Let me start off by saying I love the shea moisture product line. I use all of the products besides the conditioners due to me being stuck on KCKT and hello hydration buuuut back to the subject at hand. I was hesitant to purchase the deep treatment masque due to the poor reviews on it but I really wanted to try for myself before writing it off completely. I bought it. The first use wasn’t so well. I didn’t see a difference in my hair. I never expected slip or anything. I then did my first henna treatment. Afterwards I coated the deep treatment masque on different sections of my hair. And I mean coated it. I didn’t detangle cause I had already done that in the shower with my knot today. So I put on my plastic shower cap and then my satin cap over it and left it on. After about 3 hrs I went ahead and rinsed it out and my hair felt feather soft. It wasn’t tangled and it smelled heavenly. So now I’m thankful that I’m able to use this product without listening to other reviews. Very very happy

  60. Just used the Curl Enhancing Smoothie and I really like it! Unlike KKCK, it doesn’t leave my hair hard and there’s no white residue. My hair actually feels moisturized. I had never heard of the product line (I live in WV…black hair care is scarce!) and was in Wal-Greens to buy something by Twisted Sista (bought the curl revitalizer) and the Shea line was right next to it. Now I’ve got to go back and get the conditioner and the Curl & Style milk. My hair ranges from almost completely straight to tiny coils (about coffee straw sized) and it’s very fine. I was very happy that it didn’t weigh my hair down too much. Most African-American products in a drugstore make my hair look like I was dunked in that can of bacon grease on the stove! This did not. I think I’m in love!

  61. These are on sale at Walgreens right now. $15 for the kits, just picked up the Curl & Shine Kit. I think I will go back and get the Transitioning Kit just to try some of the products for cheap.

  62. Hello All I am 2months post big chop and I just purchased the Shea Moisture and I must say I love it as a styling cream it has my hair super soft and very well moisterized and I love love love it my hydrating water mi despite the reviews I would give it a try!! Because its works very well for me

  63. Using these products for one month now and am loving them!!! I will usually try a product for 3-6 months to give my hair a chance to adjust and to see if I really like it. I started out with Carol’s Daughter for about 2 years, moved on to Miss Jessie’s for about 6 months, then Kinky Curly for 8 months, and now Shea Moisture. Shea Moisture is turning out to be my favorite by far!

  64. I absolutely Love Shea Moiture products. I’ve tried the yellow label and pink/salmon label. I so very much enjoyed the way the curl enhancing smoothie made my afro feel but I had to let it go because I think I had an adverse reaction to the coconut oil. My scalp itched non-stop. But I’m still using the yellow label. I added coldpressed castor oil to my deep mask conditioner to try to get it to a similar consistency of the smoothie. So far, so good. I need for Shea moisture to come out with another smoothie without the coconut oil!! Please!

  65. I love shea moisture! I use all the coral label, combined with my Olive Oil pudding and its absolutely unbelievable. I have a spiral curl, without frizz and extremely hydrated. I purchased mine when Walgreens had buy one get one free online with free shipping.
    PS: Thanks for a great blog!

  66. I’ve been using Shea Moisture’s organic coconut & hibiscus curl & style milk every day for over a year. It is fantastic. It’s the first product I found for natural hair that didn’t include some kind of nut in the ingredients, since I’m allergic to almonds, walnuts, etc. My hair responds well to this product, I can comb through without breaking my hair as well. I’ve got fine, curly hair which fights dryness in the humid area where I live. This product helps my hair from breaking and I’ve had continuous growth since using it. I tried the deep conditioner mask, but didn’t like it because it seemed to suffocate my hair. I make my own shampoo which not only detangles my hair but also leaves it silky and not dry. So, I’ll keep making my own shampoo. For conditioner, my must have is Morrocco Method’s Chi Instant Hair Conditioner. That product is fantastic! My hair is supple and manageable afterwards, compared to dry & brittle when using mainstream hair products.

  67. plz do yhu ship to ukraine?/

  68. Is this a product for hair that’s in dreads?

  69. I just tried Shea Moisture Organic Raw Shea Butter Moisture Retention Shampoo, per reference of a friend and so far I can say I very much like and will continue to use it, I been wearing my hair natural for 10 yrs and I think i found my favorite product I Just wish the bottle size was bigger. Thanks

  70. I must say I am very pleasedI just tried Shea Moisture Organic Raw Shea Butter Moisture Retention Shampoo, per reference of a friend and so far I can say I very much like and will continue to use it, I been wearing my hair natural for 10 yrs and I think i found my favorite product I Just wish the bottle size was bigger. Thanks

  71. The curling souffle is soooooooooo good for twist out s and the conditioners are good

  72. I LOVE the coral shea moisture products! They make my little coils POP! I purchased the Shine and Moisture kit from Walgreens so that I could try out the products to make sure that I liked them before buying the full size. I probably won’t buy the shampoo or conditioner because i love using Organix Cocunut Milk Shampoo and Conditioner. But I will definitely purchase the full size of the Hold & Shine Moisture Mist and the Curl Enhancing Smoothie. I also purchased the Curling Souffle, which defines my curls without the crunchiness that I get with gel. These products are definitely helping me make it through the experience of the big chop! I wasn’t sure how I would feel but I love my TWA! :o)

  73. Beverly aka Native Touch Natural says:

    I have been using the Shea Moisture line for about 6 months. I have tyep 4 hair. At first I tried the yellow label (Organic Raw Shea Butter). My hair did not respond well to those products. It was heavy and dull. It think my hair does not live an over abundance of Shea Butter. Next I tried the Coral label (Organic Cocount & Hibiscus). My hair responds very well to the smoothie and style milk. I just tried the shampoo tonight for the first time and so far I like it. When I use the smoothie I am able to lay my hair down in waves. When I use the style milk my curls are more defined.

  74. Brittany Lewis says:

    So I just purchased the Transition Kit today and I will be using it tomorrow. So I’ll keep you guys updated!!:)

  75. Brittany Lewis says:

    So let me start of by saying it left my hair hair smelling soooooo good. Usually when I shampoo my hair I have to shampoo it twice because i still see flakes on my scalp but with this shampoo I only had to use it once. The conditioner also left my hair feeling silky smooth. And the Elixir came in handy for when I braided my hair. Haven’t used the masques yet though. So far I LOVE this product. I’ll keep you guys updated on my next usage:)

  76. I stumble on this website looking for some products that would work good on my daugther hair. I have trying different products that but could not find the right product. I tried the Just For Me products, Carol’s Daugther (now its good for washing her hair but once her hair dried her hair frizz and it looks dry.) Curl Grease and other curl products. However none of this products was good for hair and her curls was coming out. So I came across this website and decide to try the products. I’m glad that I did even though its a little expensive for a 8 oz bottle.

    But I must say I’m so happy that I find a product that don’t leave her hair frizzy or dried. I love it so much that I decide to get the repair kit for my hair. So goodbye Just for Me and Carol’s Daughter. Hello Shea Moisture! This will be the only brand I will use for my daugther and me. Thanks Afrobella!!!

  77. I don’t have African hair, but I do have curly hair that is often dry and an itchy scalp that is sensitive to most shampoos and conditioners. I love this product! I found it as a gift set on sale at Target and haven’t gone back. It keeps my hair soft, it helps it stay curly and moist, and the frizz stays at bay. Love, love, love!

  78. Boston Chic says:

    I have SUPER THICK curly hair that i blow dry straight and flat iron. My hairdresser the Shielo Antioxidant Leave in Protecter Spray and i decided to try it, though i was hesitant.

    I tried it for a week with no other styling products, and since that week i have been a believer! This product is amazing – My hair is now shiny, silky, soft and not damaged at all.

    It’s also nice to only have to use 1 styling product as opposed to the 2,3, and sometimes even 4 that i was previously using.

  79. My bathroom cabinet looks like an advertisement for Shea Moisture. I am so appreciative to them for their products. I have used their products for a year now and my hair has grown by leaps and bounds! I use the Yucca & Baobab anti breakage mask, shampoo, and conditioner. I style using the Curl Enhancing Smoothie and Curl Souffle. I can’t begin to tell you how these products have helped my hair. I want to grow my hair out and send them pics to use for before after shots!

  80. I LOVE their products. The Organic Yucca & Baobab Thickenting Moisture Mist is fabulous. I’ve been doing my hair in 2 strand twists and spritzing with the moisture mist then roller setting it at night. In the AM I un do everything and finger comb it and my hair is full, soft and lustrous! (I’m also using the shampoo). Two thumbs up in my book!

  81. Jacklyn Ireland says:

    The deep treatment masque caused my scalp to itch every time I used it; however, I continued to use it and now my hair is shedding. I had no problem with the shampoo and curl and style milk.

    • Pat Hubbert says:

      Jacklyn, It know I am late with this but, the deep treatment masque is a protein treatment. You should only leave it on 5 – 30 mins (see label) and follow with a moisturing conditioner. I would leave conditioner in for 1 hr (sooo good for the hair.) Because deep treatments contain protein, if you don’t follow up with a moisturizer you may experience shedding (too much protein can cause shedding).

  82. Hi, I have been natural for about 6 years. I have tried many products on my hair and have found only a few that will allow me to achieve some of the results that I want. I’m always willing to try something new so I tried the Shea Moisture Organic Coconut & Hibiscus Curl Enhancing Smoothie. I followed the suggested application process but did not see any results. I had to apply it heavily to my hair to see any wave pattern or curls appear it didn’t look to bad buuuut my hair was sticky. Unfortunately I have a bad habit of constantly touching my hair so this was not going to work for me beside the surpy goop rubbing onto my cloths. I will give the other products a try but that’s my experience with Shea Moisture Organic Coconut & Hibiscus Curl Enhancing Smoothie.

  83. I tried the hair volumizer for thinning hair and I did not have such a good experience with the Shea Moisture line. After shamppoing my hair I applied the conditioner and when I tried to comb the conditioner thru my hair my hair was extremely matted and tangled it took hours to untangle and a significant amount of hair came out and there was a heavy residue of conditioner coating my hair strands. Has anyone else had this problem?

  84. Mbutterfly says:

    I’m new to the product line, 4/13/12. I bought the transition kit and the curl souffle. Upon shampooing my hair, one time and then using the conditioner, I can tell you it was a miracle. I have never been able to comb thru my hair without bracing myself for the pain in years and having the back shrink to my head. I do’t know what shine others keep talking about, but mines is not there, but it is soft. Also, I probably don’t put enough product on. I two strand twisted it and except for one side, my curls are still hanging on. Tonight I’m going to use the conditioner to twist it and see what happens. I’ll let you know. Is this product supposed to be for 4b’s in terms of getting curls?

  85. Nikki LUV says:

    Just brought products Deep Treatment and Shea Moisture Organic Coconut & Hibiscus Curl Enhancing Smoothie…I have thick hair and I’ve tried a few products such as Kinky Coils, Carol’s Daughter and not overly impressed with these products other than Beeswax that keeps my twists-outs. I’ll check back in with my results of using these products…..

  86. Mbutterfly says:

    I’m now one week into wearing the product and although it’s soft, the curls didn’t hold, it looks like a long afro. No shine, sort of dry. I believe I’ll have to keep twisting/braiding every other night to keep the curls.

    Mbutterfly

  87. Naustinna says:

    I just bought Shea mostiure the black label shampoo and scalp spray. I have been experiencing dry hair lately and have always had dry scalp. Does anyone know how often I should spray my scalp? The shea butter oil smelled nicebut my scal was sensitive to it and I liked the curl smoothie when I was transitioning.

  88. Jellybean Johnson says:

    Wow, Bella, you’re so pretty! Your pics don’t always seem to do as much justice. Thanks for reviewing Shea Moisture. I’d heard about these products but I just started using the Coconut & Hibiscus shampoo about a month ago. I love it and I want to try more of there products. Thank you for helping me pick a conditioner. My mom, sis, and I have been using Carol’s Daughter for over a year, but I’m disappointed with some of the ingredients they use. I was hoping to find a conditioner like the Rosemary Mint Clarifying Conditioner we’d been using. Shea Moisture’s African Black Soap Balancing Conditioner sounds perfect! It’s been 4 months since I’ve had a relaxer, a decision I actually reached with your help). The hair that had been “relaxed” (I use the term loosely because my precious curls started refusing to straighten) loves this line so far and so do my chemically-pure roots. Thanks again for you help, Bella. Once again you’ve influenced my transitioning journey for good :)

    P.S. You sound a lot different than I expected you to (you have a different voice in my head when I read your blog, lol), but I wanted to tell you that you have a great laugh. Oh and can you tell me what fingernail polish that is you’re wearing? I love it!

  89. Mbutterfly says:

    Well,12 days later, 4/27/12 was the 2nd time I used the product and what a difference. While I was still able to comb the back of my head and the length was there it was a little more difficult. I used the souffle but, there were no curls, it just looked like a dry afro sitting off my head. I had to braid it, left it in Saturday, took them out and my hair was dry and matted. I used the moisture retention shampoo, restorative conditioner, and the reconstructive elixir after the souffle. My hair is a 4b. The top is thinner than the back. I surmise that the first time I used it, it was after a press and curl I’d had in February. What shall I do?

  90. I have been using the Curl and Style Milk for about a few weeks and the Reconstructive Elixir for a week. The Curl and Style Milk gives my dry hair the moisture it needs. The Elixir goes on oily but it does get absorbed after awhile. Overall, I like the products and will try the Black Soap products. I get my products from Target.

  91. Rochelle McCrimmon says:

    This is my first week trying coconut & hibiscus line I found the shampoo but no conditioner is their one for that line and if not with one can I use with that line I should have try the line for damaged or thin hair but whole product line was not their any way my hair love s coconut & hibiscus line

  92. Brittany says:

    I bought the deep treatment mask, because my hair was recently damaged a bit by over coloring. It sucks! Garnier works better than this and when I tried using it as a leave in…it weighed my naturally wavy hair down:( I was hoping it wouldnt turn out as a waste…..

  93. I’m always going to the store wanting to purchase something from the Shea Moisture line, but I don’t. I was so hesitant about making the purchase and having my $ go down the drain as usual. My hair has been all natural for about over a yr now. I’ve did the extentions until all my relaxed hair was grown out completely. Yea! Well, today I went to the store one more time and decided to take the next step and make my first purchase of the Shea Moisture line, the Curl Enhancing Smoothie. My hair is constantly dry and in a ponytail for work. I just want to have my hair out. I think that I’ll try it out on my days off from work just to see how it works with my hair. Other products leave my hair either dry or so soft and without any curls that I can’t even place my hair back into a ponytail. Very difficult for me. If it works well, then I can get other Shea Moisture products. Keeping my fingers crossed!

  94. Ladies, i am in LOVE. I was about to give in and get a perm, because I was walking around looking like either a poodle or like i had a BAD 80′s curl. Someone told me about shea moisture and i tried the curl enhancing smoothie with wonderful results. The next day, I received alot of compliments. My hair did not look dry and was so soft. It also was not greasy. I tried it without twisting my hair at night and my curls still POPPED.

  95. Its a o.k product i used the masque shampoo and condition and of course the spray well ima have to agree with a few of you guys the condition really did make my hair matted hard to comb but the spray was perfect it made my hair look thicker with just the first use i would consider the spray to anyone with damaged thin hair

  96. Mbutterfly says:

    Well, well, well. This is now my 3rd time using the product but this time at a salon because I put Deity natural shampoo color in and then used the Shea Moisture, but to no avail. My hair was still dry after using the spray elixir and curling enhancing smoothie and it looked like a very dry afro after a few hours. I then had to wet it and braid it Friday. I took it out today and it’s still dry. What’s wrong?

  97. My sister formed a natural hair MeetUp group and gave us samples at our first and second gatherings earlier this year. Having been natural almost five years, I’ve tried just about everything on my hair and became burned out, so I was hesitant about trying Shea Moisture. Fast forward a few months and I finally tried the curl enhancing smoothie. I absolutely love how soft and curly my hair is! I planned to cut my hair in a fade this summer, but now I want to let it grow to train my curls.

  98. I just started using Shea Moisture and I am in love. I had just taken my hair out of box braids and it was craving some moisture. It has done just that and more. I did a twist out after using the products and my hair looks so defined.

  99. Hello ladies, I’ve been using the Coconut & Hibiscus Curl and style milk on my hair everyday and i recently started putting the shea organic yucca and aloe thickening growth milk on my scalp. These products are fantastic; but, after about two weeks of using the curl style and milk my hair went from soft and moisturized to hard and moisturized. I’ve decided to use it every three days instead of once everyday because i dont know if my hair is getting over moisturized or an overdose of protein. I’ve started to apply the thickening growth milk to areas of my hair that is the thinnest, so will see what happens in a few months.

    I do love how i was able to completely abandon rubberbands, head bands by using the curl style to curl my hair into styles I never imagined though. Which is great for me because i tend to mess with my hair when I think it is unkept. I can’t wait to wash my hair and style again.

  100. Courtney says:

    Oan: Bella thanks for talking about the Thickening Shampoo because I’ve always had thin hair and you’re right not too many natural hair lines speak about having thin natural hair, so your review was definitely helpful. Thanks.

  101. Béatrice Justine says:

    Do you ship to Spain or France. I live in Spain but all my family is in France. We are 7 sisters so I may buy some sample first and if it’s good I can buy for my wall family and my latine american friends in Spain. May be I could sell your products in Spain’

  102. Hi,
    thanks for the review..i’m interested in trying this line on my baby daughter, have heard god things. Did your aunt ever try the thickening line? Any results? My hair is on the fine side and would love to thicken it up big time!

  103. I love the product. I use it on my 18 mth old daughter because it has all natural ingredients,unlike all of the kids products I’ve researched! I use the organic coconut & hibiscus. Line because she has thick curly/course hair! It leaves her hair really soft. I also use the raw Shea butter line for the deep conditioning treatment. I’m gonna try the others also & see what works best for her

  104. Melissa says:

    One day I was in Target and saw this brand. I had never heard of it before, and since my mom has more knowledge about things that are healthier for us, I read her the ingredients and she told me to get it. So today, I just tried the retention shampoo and the restorative conditioner. So far so good! The first thing I noticed was how easy it was to comb my hair. Normally it takes me a good 10 to 15 minutes to comb my hair after washing it, just because it’s so tangled. Plus my hair breaks off when I would comb it before. But today I was able to comb right through it, and hardly had any stray strands (or pieces that broke off). What usually takes me about 20 minutes (combing and putting on product), only took me five minutes. I don’t have kinky hair, but it is curly/wavy and I do have a relaxer. Needless to say, I am very pleased so far. I’ll have to see what my hair is like once it dries. Never, have I had these results with other hair products. If it does what I think it will, I will be buying these products from now on. Now my mom is trying it!

  105. Can I use this on my Caucasian hair?

    • The deep treatment masque…my hair dresser said my hair was over processed and that I needed to get something with a lot of moisture to repair it (aka a treatment) and this is what I found. I didn’t realize it was for AfroAmerican hair…

      • Candice says:

        @ Bella,

        Im mixed, Im part African American, Asian and white, so I dont really have African American thick curly hair, but its really texturized and isn’t bone straight. I too have very overprocessed hair from all the dying and straightening. I have been using the retention mask for almost two months and I am in love with the way this product has not only healed but SAVED my hair. You definitely should use this if you need a product to recover damaged strands. You wont regret it!

    • Bella, I actually became introduced to this entire product line approximately 2 years ago after a severe allergy attack due to atopic eczema. I have used both the hair and body products with GREAT success. You really need to use the product AS DIRECTED or your hair will be weighted down due to the richness of the natural product. I have straight, medium-thick hair and my scalp tends to be a bit on the dry side. I use the African Black Shampoo with a little of the Moisture Retention Shampoo mixed in then just rinse really well; no conditioner needed anymore. After towel drying, I use just a LITTLE of the curl and style milk (less than a dime) or the elixir. Just depends on the season and humidity. I was FRANTIC when the company decided to repackage the product line as my regular hair and body products were harder to find. Now, I am back on track. Hope this helps. My hair AND my skin have never looked better.

    • Melissa G. says:

      After having twins I started losing hair like crazy. I picked this product up at Walgreens and use the line for fine thin hair and do not style. Within two weeks I can feel significant new growth. I am Caucasian, and I LOVE this product. I did attempt to straighten my hair and it looked a little too oily with the Organic Milk leave-in, so if I know I am going to straighten then I leave that step out. My hair is healthier than ever and I will forever be thankful for the thickening abilities of the product.

  106. Candice says:

    @ Bella,

    Oh, and another thing, I tend to use this product more as a leave in moisturizer and don’t use it necessarily as a deep treatment. I find that putting a good amount of it to my hair and then putting it in a braid or up-do allows the product to really work on my hair throughout the day rather than leave it in for 5-30 min and rinse it out. It helps my hair in the long run, where the next day when I wash the product out, my hair feels amazing. I also need as much time as I can get with the product in my hair, being that it is very damaged. But it may be different for you depending on your hair texture. But i strongly reccommend this product! It’s amazing, good luck!

  107. I actually work at target and I as well always seen the product on the end cap but was skeptical of it. im actually using it for the first time today. Just from the first wash with the deep cleansing shampoo. Just from the moisture it was giving my hair sooo much moisture. As I am commenting I have the restorative conditioner in my hair. I have dread locks and I need a lot of moisture and conditioning

  108. This product is really great for the more kinky thirsty hair…in fact, the masque reeeally helped my texture…although, it could be a bit heavy on a lighter texture of hair….everything is good, if used for the appropriate hair textures…and there are lots of them…the ingredients are safe, non drying….thank you

  109. I did the big chop 5days ago. Since then I’ve had dry itchy fire scalp. I used the black soap shampoo and conditioner this morning. THE FIRE IS OUT. After using the conditioner, I had beautiful soft amazing curl. I only added oil for shine and was out the door. I LOVE these products. :)

  110. How do i get this product to buy,i live in hungary, is it possible for me to get this product online?

  111. i love this product!! i have been looking for a product that made my hair feel like silk and this is it and i am telling everyone BOUT IT… i have naturally curly hair and so many of the products ive tried weigh my hair down and leave it feeling gritty and hard to get a comb through not shea moisture it has renewed my faith in my ability to get a quality product over the counter

  112. I just found this at Target too. Im caucasian, and can’t find decent natural products to tame frizz and hold curls. I love the coconut spray, can’t remember what it’s called, with the salmon label. I’m using it in my kids too! It leaves my hair very soft, and smells wonderful.
    I’d like a product that gives me a little more shine while keeping my waves/ curls. If anyone can reccomend another product from this line, I’d love the advice. Thanks for the review!

  113. OK, I’m a caucasian woman with SUPER fine, thin blonde hair – I keep it short because as soon as it hits my shoulders it tangles up like crazy. I bought the Thickening Moisture Mist on a whim at Target a few weeks ago and I LOVE IT!!! I spray it in when wet, brush it a couple times and let it dry naturally – my hair looks so much thicker and has much more body than ever before – I have gotten more compliments about my hair in the past couple weeks than I’ve ever had before.

  114. Katherine Williamson says:

    I bought the Raw Shea Butter Lotion w/Frankincense and Myrrh from Target a few weeks ago. LOVE this product! My problem with raw shea butters I’ve tried is, they are all too hard. I love shea butter in a lotion format like this, because it is creamy. I have just discovered natural African beauty products, and I am hooked. We buy raw black soap made in Ghana from a gentleman in Monroe, Georgia. I can actually see the difference in my skin and my boyfriend’s skin with the black soap. It has a very high vibration, a vitality, that it imparts to the skin, and thus to the inner body.

    • Ciana James says:

      This week I’ve bought the Coconut and Hibiscus Shampoo, Curling Souffle and Curl Enhancing Smoothie. I hope these poducts would work on my hair. When my hair is wet, the curl pattern is wavy and short of loose, as it drys, the waves start to shrink. Hope these products would work! Also, I have been wanting to try naturally made black soap for the longest, but could never find someone who makes it (I live in NYC!). If you can, do you mind sharing info on the person where you get the natural black soap from? Please and thank you.

  115. Nicole Love says:

    I have been natural for almost 3 years and no product has ever made my hair mat up like this product did. I bought the raw shea butter restorative shampoo, conditioner, and hair milk. Within two hours my hair started to mat up and i was up early trying to figure out what to do with it. I do not recommend and only tried because ive heard so much about it! Returning it back to walmart TODAY!

  116. I am transiting and I have dry damage hair, from relaxers, and I just wanted to know if I am going natural without the BIG CHOP will this product still work for me?

  117. I have been natural for 18 months now and have been using the Shea Moisture Curl Styling Milk, Enhancing Smoothie and the Curling Souffle products for about 3 months and I am hooked. My hair has never looked or felt better. I’m a product junkie so I have tried quite a few things but THIS is a line that I will treasure forever. I wish I had used the Transitioning line of products before I cut my hair. If they’re as good as the Curl Enhancing line I know it would have made things so much easier.

  118. I have relaxed but I’m still trying it bc I want products that is going to keep my hydrated. So far I like it

  119. This product is a complete life changer. I use this product on my now 3 year old daughter. Before I began using it 8 months ago my daughters hair was so damaged. Now its thick and healthy. The hair growth she’s experienced is unbelievable. I would swear by this product!!! Try it and see the difference it can make.

  120. I love love the Souffle which people either love or hate. I did hate it at first until i learned a little goes a long way. I have short 4a hair and it really defines my hair. I use only 1 1/2 tbsp on soaked wet hair without leavein. But since i also love the Shea Moisture Milk, i may one day put some before the souffle. I also like the smoothie which gives me ultra moisturized curls that are not as defined with the souffle but still pretty nice. The Souffle for me replaces Kinky Kurly Curling Custard because my curls with the Souffle are as defined yet with a much softer hold. Plus it is cheaper. But I agree it may be the most tricky curl styler in the market as it can leave hair very sticky due to agave being one of the ingredients. Playing with the quantity by trial and error is worth it. In my case, 1 1/2 tbsp is the magic number.

  121. I have heard mixed reviews on these products. It makes me skeptical because they have soooooo many products out there and don’t even have a functioning website if you try and do more research.

    I will say that I am in LOVE with the baby healing lotion. I use it on myself and it cuts ash like the best of anything I’ve used. It’s $9.99 like the other products (unless you go to a Citi Target like I did today, where it’s $12.99). It smells really good and is very hydrating. After this review, I will try out the black soap shampoo and conditioner. But I would love to read about it on their site instead of trying to piece together information from everyone else.

    I also purchased their honey sugar + black wax. I hope it works as well as their baby lotion.

  122. I am sort of in between with this line. I tried the black soap line and it totally dried my transitioning hair out. Which is so not good for me right now. I ended up scratching more after using it than before. I loved the masque. It gave my new growth a nice feel and left my hair smooth and moisturized. I am looking for the best sale I can find to purchase the milk and smoothie along with more of the masque. I can usually find a good BOGO sale.

  123. Michelle Hogan says:

    Question: would you recommend this product for biracial, very curly and slightly kinky hair?

  124. Lily Miles says:

    As a child my hair was very baby thin, to many tangles, greasy, and didn’t really want to grow. I found the Shielo Volumizing Shampoo and within a week my hair wasn’t near as greasy and the tangles started to get better. Within a few months the best part about the shampoo was noticed. My hair started at my shoulders and when I went to get a trim (not even a year later) it was over halfway down my back. Sol, I got 2 inches cut off and within the next year it grew to my butt. I got it cut till about halfway down my back again and within 4 months it’s getting to my butt again. My hair is also thicker and stronger than ever before. It also seems to have more body and volume to it as well.

    My daughter turned 7 and instead of the no tear shampoo I started using Shielo Volume on her as well. Her hair was starting to be just like mine used to be so I caught this early and just within a few months her hair is already improving especially in the tangles department as well as how greasy it was.

  125. Thanks for the review. I just bought three products in this line from my local CVS store. I got the Raw Shea Butter shampoo, conditioner and the Coconut and Hibiscus styling product. I have the conditioner in my hair now, getting ready to rinse it off and try the styling cream. I just removed my braids after four months, which is a month longer than I usually keep them in. My hair is all natural, but nothing seemed to be holding my curls so I took a break and put the braids in. I’m hoping the break and this new product will work.

  126. Is there a happy medium or mixture when using the conditioner (also can be used as a leave-in) and curling souffle? My issue is that the gel can be so sticky!

    • Mix the souffle and smoothie together (go light on the souffle) to do twists, etc. Got this helpful hint from youtube. Souffle should always be used sparingly as recommended on the jar. It works great on 4c hair (very tight dry coils).

  127. I have 4c hair and use their “orange line” shampoo, smoothie, and souffle. Affordable and natural. A real blessing for my dry, natural, very coily hair. Did a twist-out with the souffle and it stayed soft for a week or so. I only use Shea Moisture and Karen’s Body Beautiful products. I would like to try 2 more brands (Oyin and Entwine), but I am very satisfied with what I use and after 30+ years of relaxing, I am very glad I don’t have to put that burning lye in my hair ever again.

  128. Traile Meyer says:

    Got a sample of the Shielo Volume shampoo and conditioner and I swear its the Best thing that ever happened to me!!! I have alot of naturally wavy hair, that I was told was thin…and doesn’t do well in humidity. Ive practically tried every shampoo and conditioner out there and Shielo was IT for me!!!!!! Makes my hair feel soft and silky! LOVE, LOVE, LOVE it!!!!

  129. I have been using Shea Moisture for approximately 8-9 months. It was recommended that I use the African Black Soap line (black label) on my daughter and it works wonders for her hair. Then I started using the Raw Shea Butter line(gold label) on my hair and I have a relaxer and I love it. It works very well on my hair and scalp. I also use Shea Moisture body care line as well and its just a good. I especially like the fact that it doesn’t have the harsh chemicals that all the other shampoos and conditioner I have used in the past has. Their products are made with organic ingredients and that’s a plus. The whole line seems to be worth the every cent. And for anyone who is interested I think Target is the only store that carries a variety of the Shea Moisture line (Hair, skin and body care products).

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  131. NaturalnBless says:

    Last week, I’ve bought the Coconut and Hibiscus Curl Enhancing Smoothie, Eco Styling Gel and Jamaican Black Castor Oil at http://www.OuterBeautySupply.com. You can check this website out, they have plenty natural hair products and Shea Moisture products. I have 4C hair and saw a youtube video that the combination of Smoothie and Gel make a great twisted out, so I decide to give it a try. Totally awesome. First off, the smell was awesome and my twists were well defined. There is a shea moisture product for everyone and affordable.

    • My 15 month old was playing with the close cap bottle of the shampoo and before I knew it untwisted the cap and may have swallowed some…she has broken out on her arms, forehead and neck. What is in it that may have caused her to brake out?? I thought it was all natural…She will be seeing the doctor tomorrow morning. If anyone can give me some clearity on why she may have broken out I would appreciate it.

  132. After my dandruff got out of hand, I started to do a lot of research and guess what ORGANIC THE BETTER!!! its been two years now and my dandruff went away and my hair looks AMAZING (thin, fine hair). LOVE LOVE THEIR PRODUCTS

  133. Hey so glad to have found your site! I read about you long ago on Brunsli’s blog, do you remember her?

    I have Sisterlocks, but all 4 of my daughters hair is natural and we use those products too. I was pleasantly surprised by the quality and the results being that I found them in Target. Just because I guess, because actually I’ve never purchased anything that I’ve considered a quality that I wasn’t pleased with from Target. They are one of my very favorite stores!

    Thanks again for the review and so glad to have found you :-)

  134. I’m a first timer. I’m going to try our the Raw Shea Butter Restorative Conditioner and Moisture Retention Shampoo along with the Reconstructive Finishing Elixer.
    I’ve been growing my locs out a little over 2 years and lost hair in the process. It may have been because it was too dry, lack of sleep, whatever the case may be. But I’m reaching out to you all if you can suggest any methods I try because I need my hurr back on point. Haha.

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