The natural hair market has come a LONG way and it’s growing every day! Remember when you could only buy certain products online, or special ingredients at some hard to find natural health store? Not anymore! Now you can roll up to Target, CVS, Walgreens, or Whole Foods and find products in the aisles that cater specifically to your unique texture.


Many of the top natural hair product makers are now running brands that have gone from the kitchen counter to the shelves of mainstream retailers. There are quite a few natural hair brands that are far from indie and underground – they now have instant name recognition.

So in today’s post, the question is – who got next? Which are the up and coming hair brands that I think are destined to become mainstream darlings? These brands are my top predictions!

Cara B Naturally

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Cara B Naturally was the answer to many a natural mom’s prayers – finally a product line dedicated to little girls with natural hair, made with natural ingredients! From the shampoo to the bar soap, Cara B is made with little ones in mind, and the quality of the products speaks for itself. I’m not at all surprised that Cara B is now at Whole Foods, and you can find Cara B products at select Target stores and at select CVS stores as well – click those last links to see if there’s a store near you. I think it’s a just matter of time before Cara B is available nationwide at ALL Target and CVS stores. As more moms stop buying relaxer, there’s going to be a decrease in kids using relaxers as well. And that’s where Cara B comes in. Click here to follow them on Twitter.

Koils By Nature


Koils By Nature is a brand that makes great products and has a beautiful spokesperson. That’s a double whammy! The brand’s creator, Pamela looks like a model and makes a great in-person representative of her products. Pamela is usually at the best and most well-run natural hair shows and events, so you can meet her and find out more about Koils By Nature. It’s just an incredibly effective product line. My hair ADORES the Shealoe. Which reminds me. I need more! Click here to follow them on Twitter.


Shea Radiance


With all of the natural hair and beauty brands using “shea” in their title, it can be easy to get them confused. But this shea based hair and skincare brand sets itself apart with quality and commitment to fair trade. And their products are awesome! Beautifully packaged – these aren’t the kind of natural hair products where the labels will fade or come off in the shower. The product line is quality and has been supremely effective on my kinky coily curls – I love the Nourishing Hair Repair Cream and the Maximum Moisture Conditioner. Their shea butters come in a wide variety of fragrances, and the spa sampler is luxe and lovely (would make a great addition to a Mother’s Day gift basket!) I could easily see Shea Radiance products in Target and Whole Foods stores across the country. Easily. Click here to follow them on Twitter.


Coco Curls


Who’s got next? Coco Curls just might! The natural hair styling product brand is participating in Walmart’s Get On The Shelf contest – click here to support her bid! Coco Curls is intended to be an all in one styling product made with shea butter and aloe to moisturize your hair and bring out the curl definition. Check out the homie Natural Chica for a review with the kind of dope photos she’s known for if you want to see for yourself! Click here to follow them on Twitter.


Hair by Tippi


Tippi Shorter is known as a leading celebrity hairstylist for a reason – her work speaks for itself. Tippi has styled the likes of Alicia Keys, Jennifer Hudson, Mary J. Blige, Rihanna, and Beyonce, Kelly Rowland and Lady Gaga, and now she’s got her very own line of products that us regular folks will love just as much as her celebrity clients do! Her products are formulated for a variety of textures but use ingredients that many naturals LOVE – the argan oil in the smoothing conditioner and curly cream made my hair very happy! Click here to follow Tippi on Twitter! And follow the Hair by Tippi Facebook group for information on her educational tour. 

Curls Unleashed


Here’s one of the most awesome outcomes of the natural hair revolution – now there are mainstream, mass market products that are made to cater expressly to kinky and curly hair. One of my favorites is Curls Unleashed, from the Organic Root Stimulator brand. I still use the Hair Mayonnaise sometimes! Curls Unleashed is all about embracing your natural texture and giving it the moisture and life it’s craving. The products are fee of SD alcohol, parabens, and mineral oil. I really like the Set it Off Curl Boosting Jelly, it’s an aloe vera based jelly that doesn’t make your hair hard or sticky, just gives you curl definition and hold. I think the key to the Curls Unleashed products working as well as they do has a lot to do with Erica, their gorgeous chemist, who’s also a young woman with natural hair!  Check us out here, chatting in NYC before the Texture on the Runway event.  Click here to follow them on Twitter.

Nothing But


Finally, a hair brand that has listened to the natural consumer. A brand that’s heard the consumer say – I don’t want products that use ingredients that are bad for my hair, and these are my specific areas of concern. The latest bran from the Sof N Free family is called Nothing But. Their products don’t use petrolatum, mineral oil, sulfates, parabens, colorants, or phthalates. Dedicated to the natural woman who shops mass market but still wants to know her hair products are healthy and pure. Look out for a review soon – I’m excited about that cleansing conditioner! Click here to follow Nothing But and click here to follow Sof N Free on Twitter.

Beautiful Textures


Their products come packaged in flashy orange and purple, which to a natural woman with assumptions, may not indicate the kind of products commonly loved for natural textures. Flashy packaging aside, Beautiful Textures DELIVERS. I absolutely love their rapid repair deep conditioner, and that tangle taming shampoo is awesome!! Beautiful Textures is available at Sally’s right now – it’s the kind of brand that would work for a variety of hair textures. It works really well on my texture of natural. Click to follow them on Twitter, and stay tuned for a giveaway right here!


Those are the brands I’ve reviewed recently that I predict big things for. Keep your eyes peeled, you’ll be reading about these products and seeing them in your favorite stores soon, I’m sure!

Have you tried any of these brands? Which have you tried, which do you love, which are you dying to try?


nichole says:
March 15, 2012, 12:39 pm
This is a great list of products perfect for the naturalista or a girl like me who's going BACK TO BLACK as I call it. For the 2nd time in my life I'm ditching the perm and totally embracing my natural hair. Wish I kept it going in H.S but unfortunately caved to pressure (FROM AN ADULT no less! lol) Keep up the great postings! LOVE IT! xo
K to the... says:
March 15, 2012, 12:41 pm
I started using Curls Unleashed Curl Defining Creme a couple of weeks ago and I love it! It doesn't have my hair feeling like I just put my hand in a box of Rice Krispies. I think I found a product I can stick with.
tiffany says:
March 15, 2012, 1:16 pm
I love love love the Beautiful Textures line, i have been going for broke trying my hand at alot of the offering for my curly hair but when i saw Beautiful Textures at Sally's for $7 I felt like finally, something i can afford lol
SanTara says:
March 15, 2012, 1:17 pm
Great List!! You're such a good enabler. LOL It's so nice that we can go to the store and have a selection of products to choose from. I've heard great things about all of these Brands and I'll be trying them very soon. Thank you for this great post!!
Scarlett says:
March 15, 2012, 3:18 pm
You forgot to include Wonder Curl!
Lisa says:
March 15, 2012, 6:30 pm
It's a good time to be a Naturalista, isn't it? We're so happy to see our new Nothing But collection in your exclusive list. Thank you so much, Patrice. A happy hair day to all Afrobella readers from all of us at Sofn'free!
The Dolls Factory says:
March 15, 2012, 7:08 pm
I'm searching the natural products too recently. And I found the best one in the Loreal Professionnel range have a nice and stylish weekend darling The Dolls Factory
Suzette says:
March 15, 2012, 10:10 pm
I love Shea Radiance - esp the Hair Milk and the Nourishing Cream. Sooo good!
Khalilah says:
March 16, 2012, 8:38 am
I love the Shea Radiance line! I've been using it for a little over a month and I've already noticed a difference in my hair! Love, love, love!
Tara says:
March 16, 2012, 9:19 am
Thanks for including CARA B Naturally on this list. We're in amazing company! :)
MsXpat says:
March 16, 2012, 1:08 pm
I wish we had such a wide range in London. It all looks great!
Telise says:
March 16, 2012, 3:23 pm
Great list Afrobella! As a stylist, I personally LOVE Koils By Nature! And Pamela Jenkins the owner is super nice and she delivers excellent customer service! I also LOVE Darcy's Botanicals natural hair products, their Madagascar Vanilla Styling Creme yields some of the best twist-outs known to woman.....for real! Thanks for this post!
Noelle says:
March 17, 2012, 7:47 am
I have the Beautiful Textures line and love the products, esp the oil. The smell helps, too :)
Jai says:
March 17, 2012, 4:44 pm
B.A.S.K. Beauty products are a new favorite of mine, the Palm Tapioca Deluxe Hair Cream is moisturizing and smells delicious; check out the many glowing reviews on youtube.
Women Are Gamechangers says:
March 17, 2012, 6:28 pm
I just got some Cara B products today. Can't wait to use them.
Elkaye says:
March 17, 2012, 9:51 pm
That list is gonna turn me into a product junkie, lol. So far I've been addicted to the Shea Moisture line.
Kelly says:
March 17, 2012, 11:44 pm
I went to Sally's the other day and it was like, "Wow!" They had so many diffrent products and me with only my $20.00. I love the As I am line. I tried one of their sample packs you could buy for about $5 a few months ago. I tried Beautiful textures tangle free leave in Conditioner. Not that impressed but will be giving it another chance come spring. Sometimes things work better in spring and summer than they do in fall and winter. I will definitely be trying the 'Curls unleashed' line and there was another at Sally's, the goddess curls line I think? that had some great smelling stuff. (Yes I do lurk in Sally's smelling stuff for at least 15 minutes. They probably think i'm nuts, but oh well,lol!)
Sophia says:
March 18, 2012, 11:27 am
Thank you for sharing this information. It is so easy to get lost in the sea of emerging products that claim to be natural hair care products. Many thanks for sharing links to products that offer several different options for healthy hair. I myself need gluten-free/wheat free products your suggestions have provided new options for me.
Erica says:
March 24, 2012, 9:57 pm
But where can I find these products?? I assume only major cities?
lacquerholic says:
March 25, 2012, 8:42 pm
Great List! Just saw the "Nothing But" line in my beauty supply store last week and was thinking about picking it up. Conversely, I saw a bootleg version of Shea Moisture on sale at Tar-jay called "Nubian Heritage" It looked too much like a copy cat so I'm a suspicious.
Rosalind says:
April 13, 2012, 11:39 am
I love the As I am products. I brought it at Sally's. Just AWESOME!!!!!
Chonda says:
May 9, 2012, 10:27 am
I absolutely love the Curls Unleashed!!!! I've been using them for 3 months now and I am sold on this line!!!!
Linda says:
August 28, 2012, 4:34 pm
Thanks for your information about Curl Unleashed. I've been looking for a product that will define the waves in my hair and not make my hair hard. I am also concerned about having a product that will not make my hair dry and dull. I want my hair to have a healthy glow/shine. My hair has more of a wave than a curl maybe 2a/2b. Please let me know if you believe that this may be a good product for me. Thanks again
Charla M says:
September 11, 2012, 9:34 pm
My hair is VERY processed (bleached and highlighted) and tends to be dry and brittle, especially on the ends. I've used other treatments, but nothing seemed to really make my hair look healthy for any extended period. My stylist just got the Antioxidant Leave in Protectant from Shielo, and the Shielo Hydrate Conditioner. He used it on my hair and the difference - I felt immedicately! So I bought my own. My hair hasn't looked this good in years! It's soft and natural feeling and looking. I love this stuff and look forward to using it every day!
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