Every brand has them – the best sellers, the tried-and-true items, the products they’ve been making for the longest because the people keep coming back for more. In the biz they’re known as hero products, and beauty brands strive to cultivate and maintain them. What makes a product a hero product? Consistency. Quality. It has…
concealer
Get The Look – Angela Bassett at the Emmys 2015
The photos of Angela Bassett at the Emmys have been floating around my timeline and getting tons of social media likes, with good reason. Because Angela Bassett looks AMAZING. The word flawless gets tossed around a lot. Here, I’d say it applies. Behold. Angela Bassett is never one to half-step and she SLAYED at the…
Concealer That Matches YOU –The Best Brands For Dark Skin
We’ve got a long way to go in terms of full diversity in fashion and beauty, but I sincerely feel that there’s been real, necessary change in the beauty product development world. Most smart major American brands have gotten the memo that multicultural beauty (and multicultural hair) isn’t a trend, and it isn’t going away…
Cover FX Came to Chicago! Inside My Sephora Find Your Shade Event
It was a bleak, rainy, miserable Chicago autumn day but still SO many of my wonderful friends and readers and social media followers came out to Sephora to my Cover FX Find Your Shade event last week. I so appreciate everyone who came out, despite the weather! You guys rock! The event was all…
The Foundations in Rotation
What are your current foundations of choice? I thought it’d be fun to show you mine! These are the latest that match my shade of beautiful the best. Counterclockwise from the top — Cover FX total cover cream in N90 MAC Matchmaster 6.0 Fashion Fair True Finish Foundation in Joyful Caramel Lisi Silk Veil foundation #109…
Loving the New, Improved Cover FX!
I’ve long been a fan of Canadian cosmetics brand CoverFX, for many reasons. First of all, their products are incredible – highly effective, and made in an ever-widening variety for women all shades of beautiful. Secondly, the story behind the creation of the brand is so inspiring. And third, I’ve been lucky enough to meet…